Field Fresh Farms unifies operations for The Salad Farm and Lily’s Organic Farm

Watsonville, CA, July 14, 2026 — Field Fresh Farms BB #:169833 has consolidated the production, packing, and shipping of The Salad Farm and Lily’s Organic Farm products under its experienced team, bringing nearly two decades of partnership full circle while providing customers with an even stronger, more streamlined source for premium leafy greens.

Since its inception, The Salad Farm BB #:205553 has operated as a joint venture between Field Fresh Farms and Muzzi Family Farms BB #:284369.

For nearly 20 years, Field Fresh Farms has grown and processed the leafy greens sold under both The Salad Farm and Lily’s Organic Farm brands.

Field Fresh Farms has now assumed full responsibility for the production, packing, and shipping of these products, ensuring customers continue receiving the same high-quality leafy greens they know and trust with uninterrupted service.

“Our family’s reputation has always been built on delivering products our customers can trust, and that commitment isn’t changing,” says Jacob Dobler, Owner of Field Fresh Farms. “Whether you’ve been purchasing from The Salad Farm for years or are just getting to know us through Field Fresh Farms, we’re excited to welcome you to the Field Fresh family and continue earning your trust every day.”

Customers may continue purchasing products under The Salad Farm and Lily’s Organic Farm labels or choose to transition to the Field Fresh Farms or Beach Road Organics brands. Regardless of the label, customers will receive the same fresh, flavorful, premium-quality leafy greens grown with the same commitment to consistency and food safety.

The consolidation also provides customers with convenient pickup locations in Hollister and Watsonville, creating a one-stop pickup solution across an expanded portfolio of conventional and organic vegetables.

In addition to leafy greens, customers now have access to Field Fresh Farms’ complete lineup of romaine, head lettuce, broccoli, cauliflower, specialty vegetables, and value-added products, allowing them to source more of their fresh produce needs from a single trusted supplier.

Field Fresh Farms’ experienced sales team will continue providing personalized, consultative service throughout the transition, helping customers identify opportunities to expand their product offerings while ensuring orders, shipping, and customer service remain uninterrupted.

For more information or to discuss product options, visit fieldfreshproduce.com or call 831-722-1422.

About Field Fresh Farms
Founded in 1953 and headquartered in Watsonville on California’s Central Coast, Field Fresh Farms LLC is a fourth generation, vertically integrated grower-shipper specializing in high-quality conventional and organic greens for foodservice and retail customers across North America. With farming operations in California and Arizona and fields located minutes from state-of-the-art processing facilities, the company delivers consistent, year-round availability of head lettuce, arugula, romaine hearts, spinach, spring and Mega mixes, and more. Combining over 75 years of farming expertise with the latest agricultural technologies, Field Fresh Farms markets its products under the Field Fresh Farms and Beach Road Organics labels. For more information, visit fieldfreshproduce.com or call 831-722-1422.