FFVA names new director of membership

MAITLAND, Fla. (Oct. 24, 2025) – The Florida Fruit & Vegetable Association BB #:153753 has named Bryn Fussell as its new director of membership and the executive director of the Florida Specialty Crop Foundation. She replaces Sonia Tighe, who retired in September.

Fussell will manage FFVA’s membership recruitment, retention and administration efforts and direct the initiatives of the Florida Specialty Crop Foundation, a 501(c)3 organization that oversees several scholarship initiatives as well as the Emerging Leader Development Program (ELDP). Since 2011, more than 150 participants have graduated from the program, which develops leaders to be strong advocates for Florida agriculture.

“Bryn’s deep commitment to education and developing future leaders will be invaluable as she guides our Emerging Leader Development Program to even greater success. We are thrilled to welcome Bryn to the FFVA team,” said FFVA President Mike Joyner. 

Fussell previously was the director of the Youth Academy at Orlando Family Stage, one of the largest nonprofit professional theatres for young audiences in the United States and the only one of its kind in Florida.

About FFVA

The Florida Fruit & Vegetable Association is an agricultural organization whose membership represents the majority of fruit and vegetable production in the state of Florida. Follow FFVA on Facebook, Twitter, Instagram and LinkedIn.

Media Contact: Christina Morton, Director of Communications, 321-214-5200, christina.morton@ffva.com