Equifruit to feature ‘Endcap of Destiny’ at CPMA

Montreal, QC, 14 April 2026 – Equifruit BB #:329901, North America’s market leader in Fairtrade-certified bananas, is bringing its most legendary booth yet to CPMA 2026 (April 28-30, Toronto), and it has a name: the Endcap of Destiny.

Stop by booth #638 at the Metro Toronto Convention Center, where Equifruit will be inviting CPMA attendees to step up and build the ultimate Equifruit banana display. The kind that shatters records, stops customers mid-shop, and makes your boss question if they want your job.

2026 is officially the year of the Banana Badass. To mark the occasion, Equifruit has reimagined its iconic banana cases, because the most ethical banana in the aisle should also be the most unmissable.

The Endcap of Destiny is what happens when Fairtrade conviction meets retail display glory. It’s going to be epic.

“We’ve spent twenty years proving that Fairtrade is good for farmers, good for retailers, and good for business”, said Kim Chackal, VP of Sales and Marketing and Co-owner of Equifruit.

“This year at CPMA, we’re making Fairtrade bananas impossible to ignore. The Endcap of Destiny is much more than just a banana display, it’s a visual values statement. Come by booth #638 and build it with us. Your produce aisle will thank you.”

With growing consumer demand for ethically sourced produce and a proven track record of retail success across North America, Equifruit is coming to CPMA ready to show Canadian retailers why switching to a Fairtrade banana program is the boldest, and the best move they can make.  

About Equifruit 

Established in 2006, Equifruit is North America’s leading Fairtrade-certified banana importer and marketer.  We’re a growing produce aisle sweetheart: a certified B Corp, and proudly women-owned. We’re righting the wrongs of banana business history by making fair pay for banana farmers as interesting, followable and loved as pop culture. Stay tuned for our Global Fairtrade Banana Domination. Linkedln, Instagram, TikTok, YouTube

Press Contact:  

Georgia Crump

georgia.crump@equifruit.com 

1-833-511-3247

www.equifruit.com