Edible Garden promotes executive to Senior VP of Sales and Marketing
David Ross has helped lay the foundation for Edible Garden’s Farm-to-Formula strategy and expansion into ready-to-drink nutrition products.
Courtesy Edible Garden
BELVIDERE, NJ, Sept. 17, 2026 (GLOBE NEWSWIRE) — Edible Garden AG Incorporated BB #:330199, a leader in controlled environment agriculture (CEA), organic and sustainable produce, and developer of the Zero-Waste Inspired mission and Farm-to-Formula platform, today announced the promotion of David Ross to Senior Vice President of Sales and Marketing.
Mr. Ross was appointed Vice President of Sales and Marketing in June 2023 after previously serving as the Company’s Director of Sales and Marketing.
During his tenure, he has played a key role in growing Edible Garden’s fresh produce business, strengthening relationships with major retailers, expanding customer programs, and broadening the Company’s retail presence.
Building on that success, Mr. Ross has also helped lay the commercial foundation for Edible Garden’s Farm-to-Formula strategy and planned expansion into clean-label ready-to-drink (“RTD”) nutrition products. Edible Garden is developing its Prairie Hills facility in Webster City, Iowa, as a dedicated clean-nutrition RTD manufacturing hub. In his expanded role, Mr. Ross will continue to lead sales and marketing while taking on greater responsibility for retailer engagement, product positioning and commercialization of products expected to be manufactured in Iowa.
“Dave has been a driving force behind the growth of our core herb business and has consistently demonstrated an ability to translate strong retailer relationships into meaningful commercial opportunities,” said Jim Kras, Chief Executive Officer of Edible Garden.
“His promotion recognizes those accomplishments as well as the important role he is playing in helping us build the commercial foundation for our next phase of growth. As we advance our Farm-to-Formula strategy and expand our capabilities in Iowa, we believe Dave’s understanding of our customers, categories and consumers will be invaluable in helping us identify opportunities and bring new products to market that are aligned with real retailer and consumer demand.”
“I am honored to take on this expanded role and excited about the opportunities ahead,” said Mr. Ross. “I look forward to building on the momentum in our fresh produce business while working with our team and retail partners to bring our Farm-to-Formula strategy to market through compelling clean-label products that meet the evolving needs of retailers and consumers.”
ABOUT EDIBLE GARDEN
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), delivering organic, better-for-you, sustainable produce and products through its Zero-Waste Inspired next-generation farming model. Available in over 6,000 retail locations across the United States, Caribbean, and South America, Edible Garden is at the forefront of the CEA and sustainability technology movement, distinguished by its advanced safety-in-farming protocols, sustainable packaging, patented GreenThumb software, and innovative Self-Watering in-store displays. The Company operates state-of-the-art, vertically integrated greenhouses and processing facilities, including Edible Garden Heartland in Grand Rapids, Michigan; Edible Garden Prairie Hills in Webster City, Iowa; and its headquarters at Edible Garden Belvidere in New Jersey. It also partners with a network of contract growers strategically located near major U.S. markets to ensure freshness and reduce environmental impact. The Company is also expanding its Prairie Hills facility in Webster City, Iowa, into a dedicated ready-to-drink (RTD) clean nutrition manufacturing hub, supporting its Farm-to-Formula strategy and its transformation into higher-margin, shelf-stable nutrition categories.
Learn more at https://ediblegardenag.com.
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