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General News
New regional marketing manager welcomed at Pear Bureau Northwest
PORTLAND, Ore. – Pear Bureau Northwest BB #:162426 is excited to welcome Michele Hoard to the company as the new...
Virginia Ag Commissioner confirmed Deputy USDA Secretary
WASHINGTON, May 13, 2021 — Agriculture Secretary Tom Vilsack issued the following statement on the confirmation of Dr. Jewel Bronaugh...
AeroFarms expands offerings with Northeast retailers
NEWARK, N.J.–(BUSINESS WIRE) May 13, 2021– AeroFarms, a Certified B Corporation and leader in indoor vertical farming, today announced that...
United Fresh and PMA member vote approves merger
For Immediate Release May 13, 2021 WASHINGTON, D.C. and NEWARK, DE (May 13, 2021) – Produce Marketing Association BB #:153708...
High quality lettuce sees low prices
Post-Mother’s Day has always been a cheap time to buy flowers, and now, it looks like a great time to...
PMA adds representative in Chile
Newark, De. – Produce Marketing Association BB #:153708 has announced the hiring of Iván Correa who will serve as the...
Stemilt optimistic for larger Artisan Organics apricot crop
WENATCHEE, Wash. – Following two consecutive years of short crops due to frost, Stemilt’s BB #:113654 Artisan Organics apricots will...
GoodFarms strawberries first EFI-certified product in Whole Foods market
WASHINGTON – Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer groups,...
Revol Greens expanding production to meet demand
OWATONNA, MN — Answering retailers’ calls for a safer and more consistent source of leafy greens, Revol Greens’ BB #:358676...
Fresh produce can star in ghost kitchens
As produce marketers consider how they might fit into the foodservice trend of ghost kitchens, some may be asking themselves,...
Awe Sum Organics to offer Fair Trade USA fruit
“Awe Sum Organics offers Organic and Fair Trade USA Certified fruit! We feel it is important to give back to...
FDA to start sampling lettuce grown in Salinas Valley, CA
FDA Constituent Update May 11, 2021 The U.S. Food and Drug Administration will be collecting and testing samples of lettuce...
California Strawberry Commission launches summer campaign
WATSONVILLE, CA (May 12, 2021) – The California Strawberry Commission BB #:153596 has launched a campaign to connect the heart...
Produce prices rising faster than other food
Today’s Consumer Price Index shows a monthly rise of 0.8 percent in April and 4.2 percent year over year. Food...
Restaurant start-up All Day Kitchens raises $20MM to expand satellite kitchen concept
SAN FRANCISCO, May 12, 2021 /PRNewswire/ — All Day Kitchens announced today a $20 million Series B fundraising round to...
Fresh Express launches #FreshSaladCreations Challenge
ORLANDO, Fla., May 12, 2021 /PRNewswire/ — Fresh Express BB #:115030, the brand leader in value added salads, is celebrating...
Red Lobster CEO named Chairman of the Board for vertical farm Kalera
ORLANDO, Fla., May 12, 2021 (GLOBE NEWSWIRE) — Kalera (Euronext Growth Oslo ticker KAL, Bloomberg: KSLLF), one of the fastest-growing...
Cherry availability expanded with Katco/Oppy partnership
The first cherries from Katco Packing, the new partnership that brings the popular Brookside and Katicich brands under the same...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh