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General News
River Valley Fruit gets PLU number for its Audra Rose cherry
Grandview, WA (May 24, 2023) – River Valley Fruit BB #:210705, a leading apple, cherry and pear grower, packer and...
California Giant reports peak strawberry volumes
WATSONVILLE, CA – A bountiful summer of California strawberries is ahead for California Giant Berry Farms BB #:121061, as the...
Numerator data shows SNAP spending down
Gas and convenience SNAP trips up 17% vs YA; proteins and prepared foods most impacted by end of emergency allotment...
KeHE Distributors to acquire DPI Specialty Foods
Distributor of fresh, natural & organic, and specialty products invigorates capabilities in the fresh marketplace and expands customer base NAPERVILLE,...
USDA restricts four PACA violators in CA, TX
WASHINGTON, May 25, 2023 – The U.S. Department of Agriculture (USDA) has imposed sanctions on four produce businesses for failing...
Church Brothers Farms launches new campaign: Our Roots Run Deep
SALINAS, Calif. – Church Brothers Farms BB #:161800 has announced a new campaign intended to highlight the company’s heritage, value...
USHBC expands business intelligence program
FOLSOM, Calif. – The U.S. Highbush Blueberry Council (USHBC) today launched the BerrySmart Insights platform for fresh blueberries, an automated,...
Fresh Farms launches new marketing campaign ‘Taste to Believe’
Fresh Farms BB #:194140, a leading grower, packer, and shipper of high-quality produce, has announced the launch of its new...
Good Foods gears up for growth with new hires
The brand taps CPG leaders Peter Flesvig as vice president of retail sales and Renee Boardway as global procurement manager...
Ocean Mist hires communications manager
CASTROVILLE, Calif. (May 24, 2023) – Ocean Mist Farms BB #:111742, the leading grower and marketer of fresh artichokes in...
Grape supplies tight, prices higher during transition
Markon Cooperative BB #:123315 released this crop update May 24, 2023: Red and green grape packs will be limited for...
Measure to Improve introduces new sustainability programs and services
Following their annual strategic planning meeting in January 2023, which featured industry leaders, government officials, and retail influencers, Measure to...
Baldor Specialty Foods expands leadership team
Baldor Specialty Foods, BB #:121770 one of the Northeast and Mid-Atlantic’s largest produce and specialty foods distributors, announced that it...
Braga Fresh introduces two organic vegan chopped salad kits
SOLEDAD, Calif. – Braga Fresh, BB #:206762 home of Josie’s Organics, is introducing two organic, vegan chopped salad kits to...
Panama Banana joins FreshEdge
May 23, 2023 INDIANAPOLIS, IN – FreshEdge, a family of best-in-class fresh food distribution companies backed by Wind Point Partners,...
Panera Brands prepares IPO, names new CEO
May 23, 2023 ST. LOUIS–(BUSINESS WIRE)–Panera Brands Inc., which includes the iconic fast casual and hospitality brand Panera Bread as...
Frutura to market its avocado brand for first time
May 23, 2023 REEDLEY, CA – Frutura, the global sales and marketing network designed to supply international customers with high-quality...
Kapi Kapi exceeds expansion goals in North America
MIAMI, FL – Kapi Kapi Growers, BB #:371004 one of the largest fully integrated, farm to customer, growers of pineapples...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh