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General News
Peruvian fresh avocado exports fell in volume 7% but grew in value 25% in 2024
In 2024, Peru’s fresh avocado exports stood out for their performance in terms of value, despite a decrease in the...
Driscoll’s offers Valentine’s Day berry packaging
Just in time for Valentine’s Day, Driscoll’s Inc. BB #:116044, Watsonville, CA, will offer its exclusive heart-shaped clamshell packaging at...
Consumer Stress Index finds grocery spend getting squeezed as consumers prioritize ‘wants’ and optimize ‘needs’
CHICAGO, Jan. 29, 2025 /PRNewswire/ — The Kearney Consumer Institute (KCI), an internal think tank of global strategy and management consultancy Kearney, today released its...
Superfresh Growers releases demographic insights for Pink Lady apples
January 27, 2025 YAKIMA, WA. – Superfresh Growers BB #:113721 reveals new insights from two national retailers’ databases reveal intriguing...
FPAA adds food safety to Spring Policy Summit
January 27, 2025 (Tubac, AZ) – The Fresh Produce Association of the Americas (FPAA) BB #:144354 is pleased to announce...
Taylor Farms releases six new Chopped Salad Bowls
SALINAS, Calif. (January 28, 2025) – Taylor Farms BB #:193361, North America’s leading producer of ready-to-eat salads and healthy fresh...
Avocados From Mexico promotes ‘Guac Dream Team’ with Rob Gronkowski for Super Bowl promos
DALLAS, Jan. 28, 2025 — The Big Game is made up of big wins. Big energy. Big memories. And Avocados...
NatureSweet partners with Barilla for flavorful meal campaign
SAN ANTONIO, TX, January 28, 2025 — NatureSweet, BB #:152351 the trailblazer in premium produce, is proud to join forces...
GrubMarket acquires Asian produce wholesaler
SAN FRANCISCO, Jan. 27, 2025 /PRNewswire/ — GrubMarket BB #:301166, the AI-powered technology enabler and digital transformer of the American...
Peruvian mandarin exports top $300 million in 2024
Although the year began with moderate results, 2024 fresh mandarin exports from Peru experienced an upturn starting in June, recording...
CAC projects largest avocado harvest in five years
IRVINE, Calif. (January 27, 2025) – The 2025 California avocado harvest is now projected to be in the range of...
Ag secretary nominee says farmer payments could offset losses from tariffs
President Trump’s pick to lead USDA says she would consider direct payments to farmers to offset losses from proposed tariffs,...
Strong winds and wildfires affecting Oxnard, CA crops
Markon Cooperative BB #:123315 released this crop update January 23, 2025: Please see this Markon Live video from the Fields...
Procacci Brothers’ president announces retirement
PHILADELPHIA, PA – January 24, 2024 – Procacci Brothers BB #:104174, a leader in the produce industry, announces the retirement...
ERP provider Prophet adds to leadership staff
WESTLAKE VILLAGE, CA – January 21, 2025 – Bryan Barsness, a seasoned leader with a wealth of experience in agriculture,...
The Produce Reporter Week in Review – January 24, 2025
Snow days in the south are sure to snag logistics, but the snag coming for the Super Bowl avocado supply...
Pacific Trellis Fruit welcomes marketing manager
LOS ANGELES, CA, January 24, 2025 –- Pacific Trellis Fruit BB #:164166, a leading importer, grower, and marketer of premium...
Natural Delights prepares retailers for Ramadan dates
YUMA, Ariz. (Jan. 23, 2025) – With the impending New Moon, Natural Delights BB #:163391 is preparing their retailers with...
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Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh