Blue Book appoints new Chief Growth Officer 

February 23, 2026 CHICAGO, IL — Blue Book Services, the trusted market intelligence platform for the fresh food industry, today announced the appointment of Jeff Cartwright as Chief Growth Officer.

In this role, Cartwright will lead Blue Book’s growth strategy, overseeing sales, marketing, customer success, and business development while driving revenue expansion and commercial transformation across the company. 

“Jeff brings an exceptional combination of strategic vision, commercial rigor, and growth leadership,” said Kirk Soule, CEO of Blue Book Services. “Blue Book is entering a pivotal phase of intentional, accelerated growth. Jeff’s experience building and scaling modern go-to-market engines will play a critical role in expanding our revenue channels, strengthening our commercial operations, and unlocking the full potential of our platform.” 

Cartwright joins Blue Book Services with a proven track record of scaling subscription-based SaaS and data businesses. Most recently, he served as Chief Growth Officer at Morning Consult, where he built and led integrated marketing and growth functions, partnered closely with sales leadership to drive pipeline and conversion performance, and helped scale the company’s go-to-market engine.

“Blue Book sits at the center of how businesses establish trust, evaluate partners, and manage financial risk across the fresh food supply chain,” said Cartwright.

“As the industry faces shrinking margins, rising volatility, and increasingly sophisticated fraud, the need for trusted data, verified trading partners, and early-warning risk signals has never been greater. Blue Book is uniquely positioned to meet that need, and I’m excited to help accelerate the company’s next chapter of growth.” 

Before Morning Consult, Cartwright held senior communications leadership roles at National Journal and Atlantic Media, where he led strategic communications initiatives supporting subscription, membership, and advertising growth models  

About Blue Book Services 

Blue Book Services is the trusted market intelligence platform for the fresh food industry, helping businesses grow faster and trade safer by providing the industry’s most reliable network of verified trading partners and market signals. For more than a century, Blue Book has helped companies establish credibility, evaluate business partners, and manage financial risk through proprietary data, business verification, credit insight, and fraud protection solutions.