SanLucar acquires controlling stake in Twin River Berries
For Valencia, Spain-based SanLucar, this marks an opportunity to expand after a successful start in the U.S. 3 years ago.
Right to left: Armin Rehberg, CEO of SanLucar; Ben Escoe, President & CEO of Twin River Berries; Stephan Rötzer, Founder of SanLucar. Courtesy SanLucar
Valencia, Spain / Portland, Oregon – Wednesday, June 8, 2026 – SanLucar, one of Europe’s leading premium fruit companies with a strong focus on worldwide own production and Twin River Berries BB #:302260, a leading U.S. berry grower and marketer, announce that SanLucar has acquired a controlling ownership stake in Twin River Berries to go in a long-term partnership for U.S. and Asia.
The partnership brings together two leaders in Fruit & Vegetables with a shared ambition: to become the definitive source of premium fruit for customers across North America and Asia. For SanLucar, this marks a major opportunity to expand after a successful start in the U.S. 3 years ago in one of the world’s most competitive and high-value fresh produce landscapes.
Two Legacies in the past. One Company now. One exciting future.
Partnerships with the best experts in their fields have always been a core pillar of SanLucar’s philosophy. SanLucar and Twin River Berries share the same vision: to offer the highest-quality, best-tasting fruit year-round and to lead the fruit and vegetable sector as the premium brand of choice.
“This partnership is a milestone in our journey to bring extraordinary taste to consumers around the world,” said Stephan Rötzer, founder and owner of SanLucar Fruit, S.L.U. “Twin River Berries shares our passion for quality, our commitment to responsible agriculture, and our belief that premium fruit should be available every day of the year.”
Armin Rehberg CEO of the SanLucar Group is pleased and adds: “For me it’s like coming home, because I started my career 30 years ago in the US Retail and for us it’s always important to do the things in a way that we can be proud of and about this new partnership we are really proud. With Twin River and Ben we are able to live now also in US and ASIA our Philosophy -from the Farm to the Fork- let’s give our retail Partners and Consumers Benefits and Differentiations with our Premium Production, Brand and Services.”
A Meaningful Opportunity for Retailers and Growers
SanLucar’s investment creates a unified company serving customers across North America and Asia as a single, integrated operation. For retailers, the partnership delivers the supply depth, genetic advantage, and year-round availability required by the world’s most demanding buyers—supported by a premium brand that consistently drives consumer trust, loyalty, and higher basket value.
For growers, the combined platform offers expanded market access, stronger commercial programs, and the ability to participate in a differentiated, value-driven supply chain that rewards quality and long-term stewardship.
With the SanLucar brand concept, retailers gain a powerful point of difference in their stores, offering consumers exceptional taste, consistent quality, and an elevated shopping experience. Growers, in turn, benefit from greater visibility and appreciation for their high-quality products, supported by a brand that celebrates excellence from field to shelf.
The partnership also unlocks new potential through Mexico as a key production region, adding strategic value for North America, Asia, and Europe. Twin River Berries’ established Mexican programs provide SanLucar with a production footprint the company did not previously have—enhancing winter and shoulder-season availability, improving logistics efficiency, and enabling a more seamless 52-week supply model for global customers. This expansion strengthens the company’s ability to deliver premium berries with consistency, freshness, and speed across three continents.
Global Supply Meets Local Expertise
Through this partnership, North America gains access to SanLucar’s global supply chain, exclusive varieties, and decades of leadership as a premium brand, layered onto Twin River’s domestic growing programs, farm network, and market relationships.
The expanded portfolio will also include Oregon Berry—well known and highly regarded across Asia—further strengthening the company’s offering in one of the world’s most dynamic and discerning fresh fruit markets. The partnership will be a Part of the global, worldwide SanLucar International Market Activities.
“Joining forces with SanLucar accelerates everything we’ve been building,” said Ben Escoe, President & CEO of Twin River Berries. “Their genetics, global reach, and brand leadership combined with our U.S. growing platform create a powerhouse uniquely positioned to serve customers who demand the very best. This is a partnership built on shared values and a shared belief in what premium fruit should be.”
About SanLucar
SanLucar is a globally operating company that aims to bring people natural joy, great taste, and healthy nutrition – in a way it can be proud of. Offering over 100 delicious fruit and vegetable varieties with a focus on premium quality and its own sustainable global cultivation, SanLucar has the broadest premium assortment in the retail sector. The portfolio also includes products like smoothies, juices, ice cream, flowers & plants, and olive oil.
Founded in 1993 by Stephan Rötzer, the company is headquartered in Valencia, Spain. Today, SanLucar employs around 5,000 people and has experienced remarkable organic growth over the past five years. The SanLucar Group generates approximately €1 billion in annual revenue, driven by strategic investments in production facilities worldwide.
Its products are grown and sold in over 35 countries, including Spain, Germany, Austria, Belgium, Italy, the Netherlands, Sweden, Eastern Europe, Ireland, United Kingdom, Canada, USA, Latin America, Africa, the Far East, and the Middle East. SanLucar is represented worldwide with its own offices and farms. The philosophy “Taste in harmony with people and nature” is the foundation of everything SanLucar does and the basis for many social and sustainable projects.
About Twin River Berries
Twin River Berries is a global leader in premium berry production, delivering consistent quality through sustainable farming, advanced technology, and long-term partnerships.
Rooted in family values and strengthened by international expertise, the company cultivates fresh, flavorful berries, every week of the year. With a commitment to responsible land stewardship, ethical labor practices, and continuous genetic improvement, Twin River Berries delivers fruit that meets the highest standards of taste, safety, and sustainability. The company’s collaborative approach; working closely with growers, retailers, and logistics partners; creates a transparent, resilient supply chain built for long-term success.
If you wish to receive more information, please don’t hesitate to contact us: Jennifer Heer Press Department SanLucar Fruit jennifer.heer@sanlucar.com
Tel. + 34 648 03 96 03
