Braga Fresh honors Whole Foods, Four Seasons for support of regenerative organic farming

Braga Fresh recognized partners Whole Foods Market and Four Seasons Produce for supporting the company’s regenerative organic farming trials.

Press Release
July 23, 2025

From left to right: Jason Ortiz, Buyer, Four Seasons Produce; Colby Pereira, COO, Braga Fresh; James Camera, Vegetable Category Manager, Four Seasons; Rod Braga, CEO, Braga Fresh; and Jason Dey, Merchandising Innovation Manager, Four Seasons (courtesy Braga Fresh)

Soledad, Calif. (July 22, 2025) Braga Fresh BB #:206762, home of Josie’s Organics, recognized partners Whole Foods Market BB #:147784 and Four Seasons Produce BB #:103701 for their support of the company’s regenerative organic farming trials.

Whole Foods Market, the first retailer to commit to Braga Fresh’s regenerative trial crop of organic sweet baby broccoli in fall 2023, received a commemorative plaque at Organic Produce Summit presented to Travis Nordgren on behalf of the retailer. Braga Fresh thanked Whole Foods for its early and ongoing commitment to a farming approach that is organic and designed to rebuild soil health and biodiversity.

Four Seasons Produce wholesaler was also recognized with a plaque of appreciation at the Braga Home Ranch in Soledad, Calif., presented to Brian Dey, James Camera, and Jason Ortiz for their support throughout 2024.

The Braga regenerative trial program, now in its fifth year and farming 100 acres, is central to Braga Fresh’s commitment to continuous innovation and environmental stewardship in organic agriculture.

“These partnerships represent what’s possible when mission-aligned companies work together to move new ideas forward,” said Kori Tuggle, vice president of marketing and product development, Braga Fresh. “Their support goes far beyond placing orders, it helps scale our regen trials, deepen our learnings and shape a future of farming that’s better for both people and the planet. We’re proud to have Whole Foods Market and Four Seasons Produce as partners in this journey.”

For more information about the company and carbon capture farming visit: www.bragafresh.com/regenerative-farming-trials.

About Braga Fresh
In 1928, Sebastian and Josie Braga started farming California’s fertile soil on what is now known as the Braga Home Ranch in Soledad, Calif. Today, the third generation continues the family values of sustainable-organic farming. Braga Fresh sets aside 10% of farmland to beneficial habitat and has the goal of being carbon neutral through its regenerative carbon capture farming program. Vertically integrated, Braga Fresh combines innovation with tradition to grow, harvest and process fresh vegetables and leafy greens through the Josie’s Organics and Braga Farms brands.

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