Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Why do strawberries love California’s Monterey Bay?
MOSS LANDING, CA–It was unseasonably warm and sunny the day I toured this Andrew & Williamson BB #:125044 strawberry ranch. If I’d been at home in Texas, I...

MOSS LANDING, CA–It was unseasonably warm and sunny the day I toured this Andrew & Williamson BB #:125044 strawberry ranch. If I’d been at home in Texas, I would have been dying of heat exhaustion but here on the California coast, within view of the Monterey Bay, there’s still a chill in the air.
And that’s what makes this place unique.
For six months out of the year, basically from April to November, it’s springtime in California strawberry fields. Cool nights, a little bit of fog, and warm days trick the plants into producing strawberries far longer than the typical life cycle of the plant.
[iframe width=”600″ height=”400″ src=”https://www.youtube.com/embed/3-RRQefHGHs” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen]
This farm also is an EFI-certified operation, meaning it’s part of the Equitable Food Initiative. I touched on it briefly in the video, but fortune is smiling on me because Costco BB #:150902, one of the largest retailers to supply EFI-certified product, just featured the organization in the latest Costco Connection magazine.
Read all about it here:

Pamela Riemenschneider is the Retail Editor for Blue Book Services.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
ProduceIQ: Easter demand lifts prices as tariffs rattle produce industry
A broad range of produce commodities will feel the immediate effects of President Trump’s newly imposed tariffs.
California Giant forecasts strong California strawberry season
A bountiful harvest of California strawberries has arrived for California Giant Berry Farms, as it projects strong volumes
Oppy refreshes hydroponically-grown Happy Berry strawberry branding
Happy Berry hydroponic strawberries, first launched in late 2021, are entering the spring season with a refreshed look that highlights their naturally sweet flavor and the sustainable way they are produced.
Melissa’s Produce now offers Organic Harry’s Berries
Los Angeles, CA (March 2025) — Melissa’s Produce BB #:111686 is excited to announce the start of the organic Harry’s Berries strawberry season, now available exclusively through Melissa’s for retailers nationwide. “For years, Harry’s Berries were a hidden gem in Southern California, sold only at farmers’ markets where crowds would line up just to get […]
USDA restricts PACA violators in California and Florida
WASHINGTON, May 9, 2022 – The U.S. Department of Agriculture (USDA) has imposed sanctions on four produce businesses for failing to meet contractual obligations to the sellers of produce they purchased and failing to pay reparation awards issued under the Perishable Agricultural Commodities Act (PACA). These sanctions include suspending the businesses’ PACA licenses and barring […]
USDA restricts five PACA violators
WASHINGTON, April 22, 2022 – The U.S. Department of Agriculture (USDA) has imposed sanctions on five produce businesses for failing to meet contractual obligations to the sellers of produce they purchased and failing to pay reparation awards issued under the Perishable Agricultural Commodities Act (PACA). These sanctions include suspending the businesses’ PACA licenses and barring […]
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved