VIDEO: Reaching younger consumers, including in virtual worlds

Blue Book Retail Editor Pamela Riemenschneider talks with Anne-Marie Roerink of 210 Analytics about her recent What’s New? study for the Southeast Produce Council. Pamela emphasizes the need...

By Pamela Riemenschneider

December 27, 2023

1 minute read

VIDEO: Reaching younger consumers, including in virtual worlds

Blue Book Retail Editor Pamela Riemenschneider talks with Anne-Marie Roerink of 210 Analytics about her recent What’s New? study for the Southeast Produce Council.

Pamela emphasizes the need to reach younger demographics, and Anne-Marie says the key is to reach them where they are, whether that’s TikTok, SnapChat, or even a virtual world like Roblox.

Pamela Riemenschneider is Retail Editor for Blue Book Services

News you need.

Join Blue Book today!

Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.

MEMBERSHIP BENEFITS

It’s not what you know,
it’s who you know.
Luckily, you know us

Membership

Got a tip for us?
Here is how to submit

What to read next

analysis

Increase consumption through motivation not education

People need better motivation to eat and serve more fruits and vegetables. Want to feel better? Want to look better? Eat more produce.

test test test test test test test

analysis

ProduceIQ: Expect a pricey fiesta

May is looking like it could be an expensive month for fresh produce. Usually, warmer and more stable weather helps boost supply from growers in the U.S., Canada, and Mexico. But this year, high prices for popular items like berries and avocados are pushing the ProduceIQ index to its highest point in a decade. Additionally, […]

The Produce Reporter Week in Review April 25, 2025

analysis