Veg-Land/JBJ Distributing adds to leadership team

Fullerton, CA – June 16, 2025 – Veg-Land, Inc./JBJ Distributing BB #:112926 and Fresh Cut Inc., leading suppliers of high-quality organic produce in Southern California, are eager to announce that Todd Linsky, a renowned figure in the organic produce industry, has joined them to help steer their strategic growth and operational excellence.

With over 35 years of experience in the organic produce sector, Todd Linsky brings unparalleled expertise to Veg-Land, Inc./JBJ Distributing and Fresh Cut Inc. His extensive background includes many transformative leadership roles.

As the founder of Todd Linsky Consulting (TLC), Linsky has established a reputation for driving innovation, fostering sustainable business practices, developing the next generation of leaders, and strengthening brand presence for growers, retailers, and wholesalers worldwide.

In his new role at Veg-Land, Inc./JBJ Distributing and Fresh Cut Inc., Linsky will focus on developing growers, optimizing operations, enhancing supply chain efficiency, growing sales, and expanding the company’s reach in the organic produce market.

His strategic vision and commitment to sustainability align seamlessly with Veg-Land’s mission to deliver fresh, responsibly sourced produce to its customers.

“What we are developing will challenge the organic produce landscape,” said Linsky.

Reflecting on his journey, Linsky shared, “My 37 years in this industry have been amazing. Time has taught me to examine situations from every perspective and to evaluate them with fresh eyes. I am profoundly changed.”

He emphasized the importance of trust and education in the industry, stating, “What we sell is information. It is the language that instills trust for customers, clients, and teams.” Linsky also expressed his enthusiasm about joining Veg-Land, saying, “The Matiasevich family has built a lasting legacy in this business. Being a part of developing the next generation is going to be so much fun.”

“We are beyond excited to have Todd join our team,” said Jimmy Matiasevich, Owner of Veg-Land, Inc./JBJ Distributing and Fresh Cut Inc. “His deep industry knowledge, passion for organics, and proven track record of building successful partnerships while advocating for growers, the industry, and businesses, make him the perfect fit to help guide our portfolio of companies into our next chapters of growth.”

Linsky’s appointment comes at a pivotal time as Veg-Land, Inc./JBJ Distributing and Fresh Cut Inc. continue to innovate in response to growing consumer demand for organic and sustainable food options.

“I’m honored to join this amazing team and contribute to its mission of delivering exceptional produce,” said Linsky. “I look forward to working with everyone here to build on this strong foundation and deliver meaningful impact to the industry and the world.” 

About Veg-Land, Inc./JBJ Distributing/ Fresh Cut Inc.

Veg-Land, Inc./JBJ Distributing, and Fresh Cut Inc. is a premier supplier of organic fruits and vegetables, serving retailers and wholesalers across Southern California, the United States, and the world. Committed to quality, sustainability, and community, Veg-Land partners with trusted growers to deliver fresh, responsibly sourced produce to its customers. www.veg-land.com

For more information about Veg-Land, Inc./JBJ Distributing, or Fresh Cut Inc., please contact:

Media Contact: 

Todd Linsky—todd@veg-land.com

661-342-3409