URM Stores names new CEO

April 22, 2025 Spokane, WA – After a thorough and thoughtful search, we are honored to welcome Roger F. White as our next CEO and President of URM Stores, Inc. and its wholly owned subsidiaries, Rosauers Supermarkets BB #:167068 and Peirone Produce BB #:113475.

Roger White, a seasoned industry leader with over 30 years of experience, will bring his deep commitment to independent grocers to URM. A Pacific Northwest native, White began his grocery career at Albertsons in Boise before joining Associated Food Stores in Salt Lake City, where he led teams across advertising, marketing, merchandising, category management, private label, retail support, procurement, warehousing, and transportation.

“I am humbled and honored to join URM, an organization with over a century of commitment to independent grocers and the communities they serve,” said White. “I look forward to helping build upon URM’s incredible legacy and to collaborate with their talented team and impressive Member-Owners.”

“Roger not only brings a wealth of experience and strategic insight, but also a deep commitment to what sets our Company apart—our customers, employees, and partnerships,” said John Akins, URM’s Chairman of the Board of Directors and Search Committee. “Bringing a proven record of operational excellence and his people-first leadership, make him the right choice to lead URM into its next chapter. We’re confident his leadership will guide us into a successful future defined by both innovation and integrity.”

Effective June 1, 2025, Roger White will succeed Ray Sprinkle as CEO and President of URM.

“After the years I have had guiding this incredible organization, I couldn’t be more confident in passing the torch to Roger,” said Sprinkle. “His decades of industry experience, proven leadership, and strategic mindset make him the ideal leader to take URM into the future. The Company will be in excellent hands.”

Sprinkle, who is retiring this summer, was hired in 2003 as the Vice President of Procurement, Retail Services, and Profit Centers. Ten years later, in March of 2013, he was promoted to the CEO & President of URM Stores, Inc and its wholly owned subsidiaries, Rosauers Supermarkets and Peirone Produce.

“I would like to thank Ray for his unwavering commitment to excellence, coupled with his exceptional long-term planning skills, which have been instrumental in guiding URM through both challenges and successes,” Akins said at a recent Board of Directors Meeting. “Ray’s strategic vision has not only shaped the direction of our Company but has also significantly contributed to the growth and prosperity of our Membership.”