Toast launches Menu Price Monitor for monthly restaurant pricing trends

May 13, 2025 BOSTON, MA – Toast, the all-in-one digital technology platform for restaurants, has launched its new Menu Price Monitor, a powerful tool that provides monthly insights into menu pricing trends across the restaurant industry in the United States.

Utilizing data from the Toast platform, which has over 140,000 restaurant locations as of March 31, 2025, this tracker offers a unique look at how prices on menus at restaurants change over time.

Toast’s Menu Price Monitor tracks price fluctuations for key food and beverage items, including beer, burgers, burritos, chicken wings, cold brew coffee, and regular coffee. Data is presented by median, 25th percentile, and 75th percentile pricing per item, along with year-over-year percentage increases, offering a view of menu pricing dynamics from restaurants in the United States.

This data is powered by Toast Benchmarking, which leverages an AI-based classification tool to categorize menu items.

“The extensive network of restaurants on Toast’s platform makes us uniquely positioned to provide a wide range of insights and to create tools that leverage data to help customers improve their business, such as Toast Benchmarking,” said Steve Fredette, Co-founder and President of Toast.

“From menu price trends to shifting consumer trends, the new Menu Price Monitor and our Restaurant Trends Reports offer unique views into the restaurant community in an ever-changing landscape. We look forward to sharing this monthly data going forward, and we hope it provides useful insight into the state of the restaurant industry.”

Key Takeaways from April 2025:

• The median monthly price of regular coffee on restaurant menus was $3.50, up 6.4% when compared to April 2024 and 0.0% compared to March 2025.
• The median monthly price of cold brew on restaurant menus was $5.40, up 4.2% when compared to April 2024 and 0.0% compared to March 2025.
• The median monthly price of beer on restaurant menus was $6.41, up 2.6% when compared to April 2024 and 0.2% compared to March 2025.
• The median monthly price of burgers on restaurant menus was $14.31, up 3.1% compared to April 2024 and 0.3% compared to March 2025.
• The median monthly price of burritos on restaurant menus was $13.32, up 3.3% compared to April 2024 and 0.5% compared to March 2025.
• The median monthly price of chicken wings on restaurant menus was $13.67, up 3.2% compared to April 2024 and .01% compared to March 2025.

Key Features of The Toast Menu Price Monitor:

Monthly Updates: Two years of historical data and monthly updates on pricing adjustments at restaurants in the United States.

Itemized Data: Tracks various popular menu items and provides detailed pricing breakdowns.

Unique Industry Perspective: Offers a snapshot of pricing adjustments across a diverse range of restaurant types and locations on the Toast platform.

Data-Driven Insights: Helps understand how economic factors like inflation, ingredient availability, and demand impact pricing at a broad range of restaurant types and locations.

The Toast Menu Price Monitor is featured on Data by Toast, which includes additional research and data reports from Toast, including the Restaurant Trends Report, surveys, holiday and event reporting, and more. Data by Toast can be found at https://pos.toasttab.com/blog/data.

About the Toast Menu Price Monitor
The Menu Price Monitor, powered by Toast, uncovers key menu pricing trends across the restaurant industry through aggregated sales data from restaurants on the Toast platform, which has approximately 140,000 locations as of March 31, 2025. This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Individual results may vary. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation. The Toast Menu Item Price Tracker does not indicate Toast’s operational performance or its reported financial metrics.