analysis

Virtual shoppers: The new critical stakeholder

Last week I grocery shopped for my monthly Produce Moms BB #:366223 lifestyle segments at Indianapolis local network WISHTV. By...

5 years ago 3 minute read

Data reveals apples continue to be a hot produce item

WENATCHEE, Wash. – Fast Facts The Cast video series is back with Stemilt’s BB #:113654 marketing director, Roger Pepperl and...

5 years ago 5 minute read

PMA’s Burns says to make 2021 the year of purpose

There will be permanent changes to people and businesses after the pandemic and economic turmoil of 2020. Produce Marketing Association...

5 years ago 2 minute read

ProduceIQ: October sees highest price average in 15 years

Though prices dipped slightly from last week, industry prices remain the highest seen for this week No. 41 over the...

5 years ago 3 minute read

We need your input on packaging, food waste, and more

Study after study outlines the growing importance of environmental sustainability among consumers. Food waste, package waste, carbon footprint and other...

5 years ago 1 minute read

Take a fresh look at shopper data

Food shopping changed significantly in 2020, and some of those changes will be permanent. Consumers have begun to rely more...

5 years ago 3 minute read

Shifts possible in avocado exports to U.S.

There’s little evidence that in the near future, any nation is going to take Mexico’s place as the No. 1...

5 years ago 4 minute read

Organic apple & pear growth continues strong

Yakima, WA-September 25, 2020 – Organic apples and pears had the strongest monthly growth Superfresh Growers BB #:113721 has recently...

5 years ago 3 minute read

A frank talk about telling our story

The corner of my mind containing things agricultural has a phrase rattling around in it: “telling our story.” I first...

5 years ago 4 minute read

Nature Sweet faces the coronavirus

Produce shoppers will recognize San Antonio, TX-based NatureSweet BB #:152351 as a familiar source of smaller—often bite-sized—packaged tomatoes, with alluring...

5 years ago 2 minute read

Reports from a disapproving mom

I don’t enjoy reading Consumer Reports: it has the editorial tone of a disapproving mom. But I have subscribed to...

5 years ago 4 minute read

The paradox of transparency and private label

“Tell your story” “Be more transparent” “Build consumer trust” Storytelling, transparency and consumer trust are the marketing trifecta of the...

5 years ago 2 minute read

ProduceIQ: Lettuce prices spike, but asparagus falls to 10-year low

Produce markets tend to remain in a narrow price band throughout late summer and early fall, August to October. This...

5 years ago 3 minute read

NPR cheap shots food box program

NPR is a frequent critic of President Donald Trump, but its latest analysis on USDA’s Farmers to Families Food Box...

5 years ago 3 minute read

Robotic harvesting: The future comes closer

The U.S. produce industry seems to be trapped in a race against time. Will it solve its labor difficulties—exacerbated but...

5 years ago 2 minute read

ProduceIQ: Honeycrisp season starts strong, but berry prices fall

The Honeycrisp apple is maintaining a tight grip on its title as the ‘crop to watch’ in 2020. The phenom...

5 years ago 3 minute read

Fruit Logistica highlights sustainability

Sustainability is by no means a universally popular concept in the produce world. Some regard it as merely a catchword...

5 years ago 4 minute read

ProduceIQ: Produce prices rise with moderate fire and hurricane disruptions

Unique events dominate the headlines this week, though fortunately having only a slight impact on prices. ProduceIQ Index: $0.73 /pound,...

5 years ago 3 minute read

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