Table grape exports to the U.S. shift as demand grows

The United States has established itself as a strategic market for table grapes, driven by the growth of its imports, which have increased by 27 percent over the last twenty years, showing a sustained expansion trend.

This dynamism is related to the growing consumer preference for healthy, high-quality products. In 2023, fresh grapes were among the most in-demand fruits, ranking fifth in per capita consumption, with an average of 8.3 pounds per person, as reported by Fluctuante.

Adding to this preference is the incorporation of premium varieties such as Cotton Candy, Sweet Globe, and Candy Dreams, whose appeal has been boosted by viral trends and promotional campaigns. Thus, imports have become a key element in ensuring product availability throughout the year, consolidating the United States as one of the main consumers and buyers of table grapes globally.

Evolution of fresh grape supply countries to the United States

In 2005, the United States imported 611,000 tons of fresh grapes, with Chile, Mexico, Brazil, and Peru being its main suppliers, along with Canada and Italy. However, over the last twenty years, the market has undergone a transformation. By 2024, imports will reach 777,000 tons, reflecting not only increased consumption but also a reconfiguration of suppliers.

Currently, five table grape exporters account for the majority of the supply: Chile maintains its leadership, albeit with lower volumes than in 2005, while Peru has registered accelerated growth thanks to the expansion of cultivated areas, the modernization of its production systems, and its ability to cover key trading windows when Chilean supply declines.

Mexico has also strengthened its presence, driven by its geographic proximity, lower logistics costs, and its ability to supply during strategic months of high demand. Brazil, although with smaller volumes compared to the leaders, remains a stable supplier in fourth place, and South Africa has gained ground, moving from seventh to fifth, consolidating its position as a complementary player to ensure supply continuity.

Overall, this scenario reflects how a market previously dominated by a single country is now more diversified and competitive, in line with the new dynamics of U.S. consumption.

Chile: Main supplier of grapes to the United States

In 2005, Chile led fresh grape exports to the United States with 439,000 tons. Although its shipments fell to 317,000 tons in 2024, it maintains its top position thanks to its off-season production and its strategic location on the Pacific routes. Varietal turnover and a commitment to higher-quality fruit have been key to maintaining its presence in an increasingly competitive market.

That same year, Chile marked a milestone by making its first shipment under the Systems Approach protocol, which replaces methyl bromide fumigation with mitigation measures at source. After more than two decades of public-private negotiations, this innovation improves the quality and condition of the fruit, strengthens competitiveness compared to other suppliers, and contributes to the sustainability of the industry, consolidating Chile as a strategic player in the U.S. market.

Peru: Rise as the second strategic supplier of grapes to the U.S.

Peru rose from fourth place to consolidate its position as the second largest supplier of fresh grapes to the United States, with 226,000 tons exported in 2024. This growth is partly explained by its ability to cover the trading window in which U.S. production declines, especially in December and January, when demand reaches its highest peaks. Peru has also taken advantage of delays in shipments from Chile, positioning itself as a reliable partner to guarantee the continuity of supply.

Peru’s success is due to favorable agroclimatic conditions that allow for off-season production, the diversification of high-demand varieties such as Sweet Globe, and compliance with the rigorous quality standards required by the U.S. market.

Added to this is the efficiency of its logistics chains, which ensure a constant flow of fruit to this destination. Thanks to these factors, Peru has become a strategic supplier and a direct competitor to Chile in the North American market.

Mexico: Consolidation as a key supplier

In 2005, the United States imported 153,000 tons of fresh grapes from Mexico; by 2024, that figure had grown to 214,000 tons, consolidating its role as the third largest supplier. This evolution is primarily based on geographic proximity, which facilitates lower logistics costs and rapid delivery, key factors for preserving product freshness in the U.S. market.

Additionally, Mexico has a well-positioned harvest season and concentrated production, mostly in Sonora, which strengthens its ability to offer consistent, high-quality shipments.

A joint boost for grapes

The dynamism of Chile, Peru, and Mexico is reflected not only in their export volumes but also in their ability to innovate and generate joint strategies that strengthen the sector’s competitiveness. In this regard, the industry reached a milestone on March 20, 2025, when the “Have a Grape Day” campaign was announced in the United States, promoted by the newly created Global Grape Group, comprised of leading companies from the three countries.

The initiative seeks to position grapes as the quintessential healthy snack and is supported by strategic marketing, industry alliances, research, and consumer education. This is expected not only to boost demand and market growth, but also to ensure the long-term sustainability of grape producers on the global stage.