SWIPE 2026 sees record attendance, buyers
This year's SWIPE hosted more than 800 attendees for the January 22-24, 2026 event at the JW Marriott Starr Pass Resort in Tucson.
Photo by Greg Johnson
TUCSON, AZ — This year’s Southwest International Produce Expo hosted more than 800 attendees for the January 22-24, 2026 event at the JW Marriott Starr Pass Resort in Tucson.
During the January 23 expo, the 67 exhibitors saw a record high 79 buyers, said Fresh Produce Association of the Americas BB #:157162 President Lance Jungmeyer.
The education program allowed attendees to hear from industry experts discussing how to handle black swan events, artificial intelligence in grocery, and the effect of duties and tariffs on fresh produce importers.
The FPAA plans to hold SWIPE 2027 back at the Starr Pass resort in Tucson January 14-16, 2027.
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