Superfresh Growers partners with Festival Foods on record-breaking cherry display

DE PERE, WI, July 9, 2025 – Festival Foods BB #:200648 is kicking off the peak of cherry season in a big way – literally.

On July 16, the De Pere Festival Foods location will host the largest cherry display in company history: a 9-foot wide, 30-foot long, 6-foot-high mountain of fresh cherries hand-picked from Pacific Northwest orchards.

Guests can view the cherry display on Festival Foods’ social media pages – if they’re not visiting the De Pere store – and enter the contest by commenting their guess of how many cherries were used on the cherry display post. The four closest guesses will each win a $50 Festival Foods gift card.

This event is a celebration of summer’s sweetest harvest, in partnership with Superfresh Growers BB #:113721, premium grower and shipper of Northwest cherries, and Crazy Fresh BB #:100699, produce partner to Festival Foods. Together, the three companies are delivering an unforgettable cherry experience for Wisconsin shoppers.

Often called the “diamonds of summer,” each cherry in the display has been carefully grown and hand-harvested by family farms in the Pacific Northwest. Shoppers will also have the opportunity to meet Dave Gleason, Superfresh Growers’ horticulturist and grower, who will be on site July 16 from 9 a.m. to 5 p.m. to offer samples, share insights, and answer questions about cherry growing and harvesting.

“We couldn’t be more excited to bring this spectacular cherry display to De Pere,” said Andrew Brehmer, Senior Director of Produce & Floral at Festival Foods. “It’s a testament to our commitment to celebrating high quality seasonal produce. Working alongside Crazy Fresh and Superfresh Growers, we’re proud to highlight the story and quality behind every cherry.”

Don’t miss this chance to taste the season’s best and experience a once-in-a-season display that’s as bold and vibrant as the fruit itself.

About Festival Foods

Founded in 1946 as Skogen’s IGA, Festival Foods is a Wisconsin family- and employee-owned grocer that is committed to giving back to the communities it serves and providing guests with exceptional service and value. The company, which began operating as Festival Foods in 1990, employes more than 7,000 full- and part-time associates and operates 42 full-service supermarkets across Wisconsin.

About Crazy Fresh Wholesale

Crazy Fresh Wholesale is a premier fresh produce distributor and processor servicing the Midwest with fresh-cut solutions, retail-ready produce, and customized distribution programs. With a focus on quality, innovation, and strong retail partnerships, Crazy Fresh supports grocers in delivering fresh, convenient produce options to their customers.

About Superfresh Growers

Superfresh Growers is a leading grower and shipper of apples, pears, cherries, apricots, and blueberries in the Pacific Northwest. A sixth-generation business, Superfresh is committed to sustainable farming, innovative practices, and delivering high-quality fruit to customers around the world.