Strawberry market to ease as Mexico, Florida volumes increase

Markon Cooperative BB #:123315 released this strawberry update December 2, 2025:

California supplies remain extremely limited due to the rains and lower temperatures of the past two weeks. Mexican berries (into South Texas) and Florida-grown supplies are increasing; quality is improving. Expect prices to decline slowly over the next 10 days.

Santa Maria and Oxnard, California

• Harvesting has been minimal this week as growers are allowing fruit to mature
• Winter production is expected to begin by late December

Mexico (into South Texas)

• Supplies are increasing
• Quality problems include white shoulders, skin bruising, and green tips
• This market is active

Florida

• Cooler weather has slowed growth, but supplies are slowly increasing
• Defects include white shoulders and green tips
• Size ranges from 17 to 22 berries per 8/1-pound clamshells

Baja, Mexico (into California)

• Shipments are beginning to cross after last week’s border blockades ended
• Rainy weather slowed production
• Quality ranges from fair to good
• Size ranges from 19-24 per 8/1-pound clamshells

Please contact your Markon Account Manager for more information.