Report: Amazon to launch new grocery brand

Amazon plans to open grocery stores in several large U.S. cities, distinct from its Whole Foods brand. The Wall Street Journal reported March 1 that Amazon plans to...

By Greg Johnson
March 1, 2019
1 minute read

Amazon plans to open grocery stores in several large U.S. cities, distinct from its Whole Foods brand.

The Wall Street Journal reported March 1 that Amazon plans to broaden its investment in the food business, with its first grocery store scheduled to open in Los Angeles later this year.

According to the story, “Amazon is also exploring an acquisition strategy to widen the new supermarket brand by purchasing regional grocery chains with about a dozen stores under operation, one person said. Amazon is now in talks to open grocery stores in shopping centers in San Francisco, Seattle, Chicago, Washington, D.C., and Philadelphia, the people familiar with the matter said.”

Amazon bought the Whole Foods retail chain in 2017. The company also has 10 Amazon Go check-out-free grocery stores in Chicago, Seattle and San Francisco.

Greg Johnson is Director of Media Development for Blue Book Services

nn-cta-image (1)

News you need.

Join Blue Book today!

Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.

Subscribe
MEMBERSHIP BENEFITS

It’s not what you know,
it’s who you know.
Luckily, you know us

Membership
symbol Got a tip for us?
Here is how to submit

What to read next

Instacart acquires e-commerce solutions firm Wynshop
instacart

Instacart acquires e-commerce solutions firm Wynshop

Instacart announced its acquisition of Wynshop, a provider of e-commerce solutions for leading grocers and retailers

The Giant Company releases annual impact report
retail

The Giant Company releases annual impact report

The GIANT Company released its fourth annual community impact report, highlighting its 2024 corporate social responsibility initiatives

Brookshire Grocery Co. names new COO and CFO
brookshire grocery co.

Brookshire Grocery Co. names new COO and CFO

Brookshire Grocery Company is excited to announce our company’s new Chief Operating Officer and Chief Financial Officer leaders.

Increase consumption through motivation not education
analysis

Increase consumption through motivation not education

People need better motivation to eat and serve more fruits and vegetables. Want to feel better? Want to look better? Eat more produce.

NGA warns tariffs could harm independent grocers
NGA

NGA warns tariffs could harm independent grocers

NGA sent a letter to FTC Chair Andrew Ferguson calling for close monitoring and enforcement action in response to tariffs on imported goods.

ProduceIQ: Expect a pricey fiesta
analysis

ProduceIQ: Expect a pricey fiesta

May is looking like it could be an expensive month for fresh produce. Usually, warmer and more stable weather helps boost supply from growers in the U.S., Canada, and Mexico. But this year, high prices for popular items like berries and avocados are pushing the ProduceIQ index to its highest point in a decade. Additionally, […]

Subscribe to our newsletter

© 2025 Blue Book Services. All Rights Reserved