Pure Flavor Cherry Picked collection earns taste awards

Leamington, ON (July 22, 2026) – Three varieties within Pure Flavor’s BB #:170379 Cherry Picked collection have independently earned recognition from the International Taste Institute in Brussels, Belgium: Tiki Tomatoes, OMG Tomatoes, and Azuca.

The recognition confirms that each variety within the collection delivers a distinct, high-quality snacking experience on its own, while together they create a uniquely diverse and complementary flavor lineup.

The International Taste Institute awards its Superior Taste recognition based entirely on blind sensory evaluation. A jury of more than 250 independent professional chefs and sommeliers, representing over 20 countries and selected through leading culinary institutions, evaluates each product without knowledge of its brand, packaging, or origin.

Scoring is based on first impression, visual appeal, aroma, taste, and texture, with the Institute continuously monitoring juror performance to maintain evaluation standards.

Tiki Tomatoes were recognized for their tropical sweetness and unique appearance, OMG Tomatoes for their citrusy sweet flavor and golden blush color, and Azuca sweet red cherry tomatoes complete the collection. Each variety is chosen for premium flavor and vibrant color, making this gourmet mix perfect for snacking, salads, or entertaining.

“Cherry Picked was built around the idea that every tomato in the mix should deliver something different,” said Matt Mastronardi, Executive Vice-President. “Having all three varieties independently recognized by a world-class panel confirms what we set out to do: create a snacking experience where each bite is intentional, and each variety brings not only consistency but its own personality to the mix.”

The collection represents Pure Flavor’s approach to innovation in the snacking tomato space, growing distinct varieties with unique flavor profiles rather than offering a generic or random assortment. Each variety in Cherry Picked is greenhouse-grown year-round, ensuring the same flavor consistency and quality that earned this recognition is available to consumers in every season.

The recognition extends beyond these three varieties, with all five Pure Flavor products submitted for evaluation receiving the Superior Taste Award. Alongside Azuca, OMG Tomatoes, and Tiki Tomatoes, both Cloud 9 and Rocco Reds Tomatoes were honored, showcasing award-winning flavor across a range of snacking and culinary tomatoes.

Join us at The Foodservice Conference in Monterey, California, July 23–24, 2026, Booth #417, and see why every variety in Cherry Picked earned international recognition. For more information about Pure Flavor and its award-winning products, visit www.pure-flavor.com

About Pure Flavor –
At Pure Flavor, we’re growing better, for you. For over 20 years, we’ve been cultivating greenhouse vegetables with care, expertise, and purpose. Our protected greenhouses keep produce fresh, flavorful, and consistent all year long. We grow our plants with less water, less land, fewer chemicals and no GMOs. With operations across North America, you can count on reliable supply and quality, season after season. We’re taking the pressure off by making it easy to stock fresh, flavorful produce that keeps customers coming back. Simple is good.

Company Contact:
Julia Weber, Vice President of Marketing | Pure Flavor
T: 519-326-8444
jweber@pure-flavor.com