Good afternoon! It’s Wednesday, May 6, 2026. Here’s what’s happening in produce and grocery today.
Links today include Instacart reaching a revenue milestone, Ahold Delhaize’s CEO departure, 99 Ranch Market’s new campaign, Wakefern’s marketing restructuring, crop updates, and more.
As always, have something to share? Send us your feedback at news@bluebookservices.com
Top Stories
Instacart’s quarterly revenue tops $1 billion for the first time
The company’s first quarter results this week show revenue passing $1 billion for the first time, with gains in advertising and double-digit growth in gross transaction value.
Ahold Delhaize President and CEO Frans Muller to retire
The grocer’s board nominates Thierry Garnier, CEO of international home improvement company Kingfisher, to succeed Muller.
99 Ranch Market Begins Marketing Campaign For AAPI Heritage Month
The campaign celebrates Asian American and Pacific Islander Heritage Month and says, for many families, 99 Ranch isn’t just where you shopped. It’s where you grew up.
Wakefern restructures its sales and marketing operations, impacting 79 jobs
The retailer says the restructuring allows it to refocus its customer communications efforts around each of its eight banners.
Vegetable crops transition to Georgia as Florida seasons wrap up
Florida crops should finish around Memorial Day, which will cause slight overlap with Georgia’s season, starting May 15-20.
More volume and lower prices for Mexican avocados
APEAM reports record imports of Mexican avocados to the U.S. has led to downward pricing pressure.
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What to read next
Fresh Express promotes salads as meals for National Salad Month
As consumers seek simpler, faster ways to eat well, Fresh Express is making it easier than ever to bring restaurant-quality meals to the table
Honeybear Brands offers patriotic cherry packaging
Honeybear Brands will deliver dark sweet red cherries in celebration themed pouches featuring red, white, and blue USA Birthday graphics.
Ahold Delhaize USA partners with Uber Eats to expand grocery delivery
The deal covers nearly 2,000 stores – Food Lion, Giant Food, The GIANT Company, GIANT and MARTIN’s, Hannaford, and Stop & Shop.
Produce industry headlines: May 5, 2026
Read bout Target's revival, Albertson's struggles, Publix leaders' retirement, top restaurant trends of 2026, crop updates, and more.
Avocados From Mexico projects record-breaking Cinco de Mayo volume
In the four weeks leading up to Cinco de Mayo, the U.S. is expected to import a record high of 235+ million pounds of Mexican avocados.
Hass Avocado Board launches foodservice quarterly insights report
The Hass Avocado Board has released its first Foodservice Quarterly Insights report, expanding the industry’s visibility.
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