Pacific Trellis Fruit names Category Director of Import Grapes

Los Angeles, CA, July 31, 2026 — Pacific Trellis Fruit BB #:164166 is pleased to announce the promotion of Alex Rotan to Category Director of Import Grapes, effective immediately.

In his new role, Rotan will lead the company’s import grape category, overseeing day-to-day operations, category strategy, grower partnerships, customer relationships, and long-term growth initiatives across Pacific Trellis Fruit.

Rotan joined Pacific Trellis Fruit within the last year as Import Grape Category Manager, bringing more than eight years of experience in the grape industry.

Prior to joining Pacific Trellis Fruit, he managed import grape programs and export sales for domestic grapes and tree fruit, giving him extensive experience across sourcing, supply chain management, grower relations, and customer programs.

“Alex has quickly proven himself to be an outstanding leader with a deep understanding of the import grape business,” said Eric Coty, Executive Vice President of Fruit. “We are excited to see him step into this leadership role and are confident he will continue building on the strong foundation of our import grape program.”

Since joining Pacific Trellis Fruit, Rotan has played an integral role in strengthening the company’s import grape business, working closely with growers, customers, and internal teams to deliver consistent, high-quality supply.

His market knowledge, collaborative leadership style, and commitment to customer service have positioned him well to lead the category into its next chapter.

“I’m grateful for the opportunity to take on this new role and continue growing with Pacific Trellis Fruit,” said Rotan. “We’ve built an incredible team and have outstanding grower partners around the world. I’m excited to continue strengthening those relationships while delivering exceptional quality, reliable supply, and innovative programs for our customers.”

About Pacific Trellis Fruit

Pacific Trellis Fruit is one of North America’s leading year-round growers, importers, marketers, and innovators of premium fresh fruit. The company is recognized for its leadership in the grape category, offering year-round supply and exclusive premium varieties, alongside its portfolio of melons, stone fruit, cherries, and citrus. In 2014, Pacific Trellis Fruit acquired Dulcinea, its consumer-facing brand and the pioneer behind the PureHeart personal seedless watermelon, Tuscan-Style cantaloupe, SunnyGold yellow mini seedless watermelon, and Pure Perfection melons. Headquartered in Los Angeles, California, Pacific Trellis Fruit also operates sales offices in Fresno, California, and Philadelphia, Pennsylvania.