Organic Produce Association launches new website and brand

Washington, D.C. April 2026 —The Organic Produce Association (OPA) is proud to announce the launch of its newly redesigned website and refreshed brand identity, marking an exciting new chapter for the organization and the organic produce industry.

The new website was created to better serve OPA members, industry partners, policymakers, and consumers by providing improved access to resources, research, policy updates, and industry insights that support the growth of organic produce.

OPA has long been a leading voice advocating for organic farmers and producers, helping secure funding for key USDA programs that support organic agriculture. These include the National Organic Program, the Organic Transition Initiative, and the Organic Certification Cost Share Program.

In addition to policy advocacy, OPA continues to work closely with industry leaders to strengthen standards, promote innovation, and increase access to organic produce across the marketplace.

The redesigned website reflects this mission with a more modern and accessible experience, including:

• Expanded resources for organic producers and stakeholders
• Improved membership information and engagement opportunities
• Updated insights on policy initiatives and industry developments
• A streamlined platform for connecting with the OPA community

The new brand identity also reflects the energy and momentum behind the organic produce movement while honoring the organization’s commitment to integrity, transparency, and collaboration.

“OPA exists to champion organic produce and the farmers who grow it,” said Skip Hulett, General Counsel of OPA member company NatureSweet. “This new website will help us better connect with our members and partners while continuing to advocate for the future of organic agriculture.”

OPA invites members, partners, and industry leaders to explore the new site and continue working together to support the growth of organic produce.

Learn more at: https://www.organicproduceassoc.com/

About the Organic Produce Association
The Organic Produce Association is a national trade organization dedicated to advancing and advocating for the organic produce industry. OPA works with growers, distributors, retailers, and policymakers to support organic farming, expand access to organic produce, and strengthen the long-term growth of the organic produce sector.