Oppy expands Happy Berry brand into blueberries

August 13, 2026 Chino Hills, CA — Oppy BB #:116424 is expanding its premium berry portfolio with the introduction of Happy Berry blueberries, bringing the consumer-recognized brand to a new segment with a premium conventional blueberry program from Peru arriving in mid-August.

Originally designed as a brand that represents a memorable berry experience, Happy Berry was built around consumer appeal and strong quality perceptions.

First introduced on hydroponic strawberries, Oppy is now extending the label to blueberries that deliver the same attributes consumers value most — exceptional flavor, sweetness and firm texture.

“Happy Berry has always stood for a berry experience consumers can feel good about choosing,” said Tim Crane, blueberry category manager at Oppy. “We’ve seen strong response to the brand because it represents quality, freshness and great taste. This blueberry program is a natural extension of that promise, bringing those same attributes to a category where consumers are looking for consistency and better eating experiences.”

Packed in traditional pint and 18 oz formats, Happy Berry blueberries provide retailers with a differentiated conventional offering designed to elevate the blueberry aisle. With a focus on premium eating quality, the program helps retailers deliver the qualities that encourage repeat purchases.

The expansion reinforces Oppy’s commitment to developing differentiated berry programs that respond to evolving consumer expectations. Alongside Happy Berry blueberries, Oppy is growing its premium Hunkaberry jumbo blueberry program, adding Peruvian supply to complement its existing California season and creating greater continuity of premium jumbo fruit availability throughout the year.

With deep-rooted grower relationships and a global sourcing network, Oppy continues to create premium produce solutions that connect growers, retailers and consumers through quality they can taste.

About Oppy
Growing, marketing and distributing fresh produce from around the globe for over 165 years, Vancouver, BC-based Oppy discovers and delivers the best of the world’s harvest. With over 50 million boxes of fresh fruits and vegetables grown on every continent moving through its supply chain annually, Oppy offers popular favorites from avocados and berries to apples and oranges year-round, alongside innovative seasonal specialties. Over the years, Oppy has introduced North Americans to a number of items across its diverse produce range, including Granny Smith, JAZZ and Envy apples, as well as green and gold kiwifruit. Go to oppy.com to learn more.