Mission Produce shows mango bags boost volume sales

Mission Produce, Inc. BB #:118126 Oxnard, CA, announced its 4-count Retail Ready Mango Bag hit shelves at multiple major retailers this winter—and early results show it’s doing more than selling well: it’s lifting the entire mango category for our retail partners.

At one leading East Coast retailer, the results were clear:*
+13% in dollar sales
+25% in volume
0% cannibalization of bulk

One month in, that retailer expanded the program to every store in their network—more than 100 locations—after starting in just 50. Today, the bag accounts for 20% of total mango category dollars and volume in their stores.*

Even better? Merchandising the bag alongside bulk increased the sales of both.*

Our bag didn’t just perform—it changed the game.

Why It Worked: A True Shopper Solution

Shoppers want value, evidenced by 19% of last year’s mango spend in club stores.[2] Mission’s Retail Ready Mango Bag delivers with:
Retail-ready & high-impact: Bold, shelf-friendly pouch.
Snack-size mangos: Appeals to all.
Grab-and-go convenience: Easy purchase, more units per basket.

What’s Next: The 3-Count Advantage

Looking ahead, sizing is trending larger—and we’re ready. Our new 3-count mango bag is built for this moment. It aligns with the current size curve and gives retailers a smart, scalable way to deliver value and drive incremental growth.

Want in? Let’s talk.
Reach out to SalesReps@missionproduce.com to explore the 3-count bag and bring even more momentum to your mango set.

*Circana, Masked Retailer, 8 weeks ending 4/27/2025
[2]Numerator Shopper Comparison Report, 12 months ending 3/31/2025

This release is for informational purposes only. Any recommendations included herein shall not be construed as a guarantee of future results. We make no representation or warranties, and expressly disclaim any representations or warranties, as to the validity, accuracy, or completeness of the information contained herein.