Melissa’s Lent promotion features potato giveaway

Los Angeles, CA (March 2025) — Lent season is here and Melissa’s Produce BB #:111686 is excited to kick off its second annual Seafood Boil Program and Giveaway.

This easy-to-execute program helps participating retailers take full advantage of the surge in seafood sales during Lent by putting fresh produce at the center of the action. To add to the excitement, Melissa’s is offering consumers the chance to win a year’s worth of Dutch Yellow Potatoes.

“Seafood boils are trending, plus they’re the ultimate basket deepener,” says Nick Quintero, Melissa’s director of digital marketing. “It’s a communal meal meant to feed a crowd—the average ring is easily over $100. For produce managers, it’s an opportunity to increase sales and drive cross-category purchases.”

He adds that the program is turnkey, without operational burden. You bundle common ‘boil’ ingredients like Melissa’s quick-cooking baby Dutch potatoes, corn, onions, garlic and lemons, add high-impact marketing materials and a compelling consumer giveaway, and you’ve created an effective play that enhances basket size.

Melissa’s provides everything you need for a smooth rollout of the Seafood Boil Program, from bin signage and shelf cards to a full social media toolkit and contest. Implementation is designed for ease and success.

About Melissa’s Produce Melissa’s Produce is a leading distributor of specialty fruits and vegetables, offering a wide variety of unique and exotic items to grocery stores and restaurants across the country. The company is committed to providing the freshest, highest-quality produce while continuously innovating and introducing new and exciting products to consumers. Media contact: Robert Schueller, 800.588.0151, www.melissas.com.

For more information on this program, contact Robert Schueller, 800.588.0151, www.melissas.com.