Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Lighter avocado supplies leading to rising prices
Markon Cooperative BB #:123315 released this avocado market update in its Fresh Crop Report, week of August 11, 2024: The transition from the normal Mexican avocado crop to...
Markon Cooperative BB #:123315 released this avocado market update in its Fresh Crop Report, week of August 11, 2024:
The transition from the normal Mexican avocado crop to Flora Loca supplies is delayed due to ongoing rain in the Michoacan growing region. Expect significantly higher prices for the next two to three weeks.

Mexico
- Large sizes (32- to 48-count supplies) are increasing, but remain limited
- Small sizes (60- to 70-count stocks) are becoming more plentiful
- Quality is good; checkerboarding (uneven ripening within a case) has been reported
- Expect elevated markets over the next two to three weeks

California/Peru
- Yields continue to diminish week over week, as the season will wind down in late August
- The crop is currently dominated by 48- and 60-count No. 1 grade fruit
- Quality is good; checkerboarding (uneven ripening) has been reported
- Expect high prices

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Earthbound Farm launches ‘From Earth to You’ campaign
Earthbound Farm introduces a new multi-million dollar advertising campaign designed to help grow the organic salad category.
Stemilt spotlights Granny Smith apples for summer sales
With supplies tightening on key apple varieties like Honeycrisp and organics, Stemilt Growers highlights Granny Smith.
Eagle Eye Produce acquires Baker & Murakami Produce
Eagle Eye Produce acquires onion packing facilities previously operated by Baker & Murakami Produce Company in Ontario, Oregon.
USDA restricts seven PACA violators – April 28, 2025
USDA has imposed sanctions on seven produce businesses for failing to meet contractual obligations to the sellers of produce under PACA.
Industry expert launches Fresh Endeavors Consulting
Fresh Endeavors Consulting, founded by industry veteran Garland Perkins, is proud to announce its official launch.
USDA highlights border security, Mexico negotiations in first 100 days of Trump administration
USDA Secretary Rollins says she has been at the negotiating table tirelessly advocating for American agriculture.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved