Independent grocers sign up with Breez AI

TAMPA, FL, July 8, 2026 — Breez AI, the grocer-backed AI shopping platform purpose-built for regional and independent grocers, announced another wave of retailer adoption as Brothers Market, Balls Food Stores BB #:150374, Price Chopper Enterprises, PFS Brands, operator of Moser’s Foods, Tietgen’s Food Stores, and HAC Inc. BB #:169070, operating as Homeland, joined its growing retailer network.

Combined with the previously announced rollout across 170 Harps Food Stores locations, Breez AI is on track to more than quadruple its active store count by August.

The platform’s continued adoption is being fueled by measurable results. Loyalty shoppers using Breez AI’s shopping assistant now spend, on average, more than 20% more than loyalty shoppers who do not use it. Year-over-year spending among those shoppers has also grown at nearly twice the rate of non-users.

The new retailer deployments will launch on Breez AI’s recently-released 2.0 platform, introducing a richer, more personalized shopping experience that extends beyond meal planning to complete culinary inspiration. Along with a redesigned user experience, deeper personalization, a smarter conversational shopping assistant with dynamic prompts, the platform now helps shoppers pair recipes with complementary wines and cocktails, making it easier to plan everything from everyday meals to celebrations.

Additional enhancements include contextual advertising, enhanced coupon integration, one-click ordering, nutritional analysis with meal health scores, improved cooking guidance, household and pantry modes, and multilingual support beginning with Spanish. A full product announcement detailing the platform’s latest innovations will be shared later this summer.

“The battle for grocery loyalty is increasingly won before shoppers ever enter the store,” said Tal Zlotnitsky, Founder and CEO of Breez AI. “Whoever owns the AI a shopper talks to, owns the customer relationship. A grocer’s name on the screen doesn’t settle who owns the AI behind it. Independent grocers need an AI shopping assistant that is not owned by someone competing for their shoppers or powering the national chains they compete against. That is the decision independent operators keep making, including the six we’re announcing today, and we’re grateful for the confidence they’ve placed in us.”

Independent Grocers, One Platform, Distinct Experiences
Each retailer deploying Breez AI brings the platform to market under its own consumer-facing brand, creating a seamless extension of its existing customer experience while maintaining ownership of customer relationships, first-party shopper insights, merchandising strategy and brand identity.

Homeland will introduce the solution as Homeland Pantry+, Balls Food Stores’ Hen House division will use the name Culinary Compass, and Moser’s Foods will launch Moser’s Meal Map. Brothers Market, Price Chopper Enterprises, Tietgen’s Food Stores and Harps Food Stores have all chosen SmartMeals, the consumer-facing brand introduced by Associated Wholesale Grocers and now deployed across more than 70 AWG-affiliated store brands.

“It was clear to us that we needed to run toward agentic AI. The only question was who we should do it with,” said Ryan Campbell, president of Balls Food Stores.

“Choosing to partner with David Smith, Tal and the team at Breez AI ended up being an easy call. They understand the challenges and opportunities facing independent grocers as well as anyone, and they built their solution specifically for our channel. The commitment they have already shown to working with us and other independents to make agentic AI work for our stores and our customers has us really fired up about what we can accomplish together.”

About Breez AI
AI is becoming the new interface for grocery shopping. Breez AI is building that interface for independent grocery, online and in every aisle. Today that means an AI shopping assistant: shoppers plan personalized meals, build complete baskets and get answers across the grocery journey, all inside the retailer’s own brand and connected to the retailer’s existing commerce, loyalty and fulfillment systems. Breez serves no national chains and is owned in part by the channel it serves: shareholders include Associated Wholesale Grocers and grocery operators who deploy the platform. For more information, visit mybreezai.com.

Breez Media Contact
Jon Passman
President and Chief Marketing Officer
pr@mybreezai.com