IFPA brings carrots and flowers to annual White House Easter Egg Roll

WASHINGTON, April 21, 2025 – The International Fresh Produce Association (IFPA) BB #:378962 is proud to bring the joy of fresh to the annual White House Easter Egg Roll and celebrate this cherished American tradition with thousands of fresh carrots and vibrant spring flowers.

A beloved event since 1878, the Easter Egg Roll is hosted by the President and First Lady on the White House South Lawn.

This year, more than 40,000 children and their families are expected to attend the day filled with fun, creativity, and springtime celebration.

“IFPA is pleased to share the joy of fresh produce and florals at this iconic event,” said IFPA CEO Cathy Burns. “The Easter Egg Roll is a wonderful opportunity to introduce families to fresh, healthy snacks and beautiful florals that reflect the vibrancy of the season. Featuring fresh produce at our nation’s capital underscores its vital role in healthy living—an essential part of our mission to remove barriers to nutritious food for all.”

As part of the festivities, IFPA and its members are offering interactive, hands-on experiences for families, including planting carrot seeds, designing custom bouquets at the IFPA “Bloom Bar,” and enjoying nutritious snack-sized bags of baby carrots.

IFPA recognizes the following member companies for their support:
• Carrots were generously donated by Grimmway Produce Group BB #:112956
• Floral blooms were graciously donated by Sunshine Bouquet, Passion Growers, gems, The Elite Flower, The Queen’s Bouquet Network, Continental Floral Greens, Dos Gringos A Flower Company, Mellano and Company, Sun Vista Farms and beautiful floral sleeves were donated by Decowraps.
• Providing seamless supply chain and logistics expertise to make it all possible was Armellini Logistics BB #:171528 and Keany Produce & Gourmet BB #:122517.

The IFPA’s involvement reflects its ongoing commitment to promoting healthy eating, celebrating American-grown produce, and connecting families to the benefits of fresh fruits, vegetables, and florals.

About the International Fresh Produce Association (IFPA)
The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the entire fresh produce and floral supply chain and the only to seamlessly integrate world-facing advocacy and industry-facing support. We exist to bring the industry together to create a vibrant future for all. We grow our members’ prosperity by conducting advocacy, connecting people and ideas; and offering guidance that allows us all to take action with purpose and confidence. IFPA represents member companies from small family businesses to the largest international corporations throughout the global fresh fruit and vegetable supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations.

Contact: Sarah Gonzalez, sgonzalez@freshproduce.com, (202) 303-3411