Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Huron, CA, lettuce harvest starts
Markon Cooperative BB #:123315 released this crop update April 3, 2023: A limited number of suppliers will begin harvesting iceberg and leaf lettuce crops in the Huron, California...

Markon Cooperative BB #:123315 released this crop update April 3, 2023:
A limited number of suppliers will begin harvesting iceberg and leaf lettuce crops in the Huron, California region this week.
Some desert regional supplies will remain available for two to three more weeks, while other areas such as Oxnard, California will also serve as a short stopgap before the Salinas and Santa Maria Valley’s start harvesting.
Huron supplies are roughly 10 to 12 days behind schedule to due to consistently cold and rainy conditions over the past two months. Iceberg lettuce quality is very good; case weights will be light as production begins, with 24-count liner lettuce expected to weigh 35 to 38 lb.
Romaine and green leaf quality also looks good overall, but there is elevated dirt and insect pressure at the base of the heads. Case weights for 24-count romaine will be in the low-30 lb. range and green leaf will weigh about 18 to 20 lb. to start.
Markon inspectors are monitoring supplies in all major growing regions and will continue to update throughout the seasonal transition back to the Salinas Valley.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Sunkist launches grapefruit combo bags for summer
Sunkist spotlights the bold, tangy refreshment of California-grown grapefruit and introducing a new way to enjoy it
Subway offers $6.99 any footlongs in May
Subway is stepping in to make dining decisions even easier with the return of $6.99 Any Footlong all month long.
Lipman Family Farms acquires Shelton & Sons in Tennessee
Lipman Family Farms announces the acquisition of Shelton & Sons, a trusted tomato grower based in Morristown, TN.
IFPA releases public policy agenda ahead of 2025 Washington Conference
International Fresh Produce Association is setting the stage for policy discussions impacting the fresh produce and floral industries.
Fresh Del Monte’s Rubyglow Pineapple awarded for innovation
Fresh Del Monte Produce's Rubyglow pineapple was awarded Best Food Innovation by the prestigious World Food Innovation Awards 2025.
USDA to issue additional $1.3B to specialty crop producers
U.S. Secretary of Agriculture Brooke Rollins announced a second round of payments for specialty crop producers through the MASC program
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved