Giant Food and BrightFarms partner on private-label greenhouse greens

Washington, D.C. (August 25,2025) – Giant Food BB #:101106, the Washington D.C. region’s leading food retailer, is proud to announce a new partnership with BrightFarms BB #:344991, a national leader in indoor hydroponic farming, to bring fresher, long-lasting, ready-to-eat greens to customers under its private-label Nature’s Promise products brand.

The partnership introduces several new Greenhouse Grown greens to the produce aisle, including Nature’s Promise Greenhouse Grown Sweet Baby Butter, Nature’s Promise Greenhouse Grown Green and Red Leaf and Nature’s Promise Greenhouse Grown Spring Mix.

BrightFarms grows leafy greens indoors in high-tech, climate-controlled greenhouses near major cities. Greens are harvested, packed, and delivered to stores in as little as 24 hours, offering maximum flavor and shelf life. Grown closer to the communities they serve, these greens require no washing and can be enjoyed straight from the container, offering customers a more convenient choice.

“This partnership with Giant Food is an exciting opportunity to offer our responsibly grown, nutritious greens under the trusted Nature’s Promise brand,” said Matt DiNitto, Executive Vice President of Sales for BrightFarms. “We’re proud to make healthy eating easier for households across the region.”

“We can’t wait for Giant Food customers to experience BrightFarms ready-to-eat greens under our Nature’s Promise label,” says Rick Manzi, Vice President of Fresh Merchandising for Giant Food. “These crunchy, fresh greens last longer, taste delicious in salads and sandwiches, and continue our mission of bringing customers the very best products at the best value.”

The new Nature’s Promise Greenhouse Grown lineup includes:
• Nature’s Promise Sweet Baby Butter 4 oz.
• Nature’s Promise Spring Mix 4 oz.
• Nature’s Promise Green and Red Leaf 4 oz.
• Nature’s Promise Crunchy Green Leaf 4 oz.
• Nature’s Promise Crunchy Green Leaf 8 oz.
• Nature’s Promise Green and Red Leaf 8 oz.
• Nature’s Promise Spring Mix 8 oz.

About Giant Food: Since opening its first location in Washington, D.C., in 1936, Giant has been an integral part of the communities and customers it serves. Giant is committed to being a Better Neighbor and has designated four main giving pillars that address local Food Insecurity, Military Support, Pediatric Cancer Research, and Social Equality. Giant is headquartered in Landover, Md., and operates 163 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia with approximately 20,000 associates. Included within the 163 stores are 153 full-service pharmacies and 28 Starbucks locations. Giant fits all the way today’s busy customers want to shop – in-store or online. With 161 Giant Pickup locations and delivery options available in all its markets, customers have even more convenient options to get the best products and prices whenever and however they choose. For more information on Giant Food, visit giantfood.com.

About BrightFarms: BrightFarms is a national leader in indoor farming, reimagining how leafy greens are grown and delivered, driven by the belief that fresh food shouldn’t come at the expense of people or the planet. As a pioneer in controlled environment agriculture. In 2021, BrightFarms was acquired by Cox Enterprises, a move that has supercharged its growth and expanded its ability to bring fresher, more sustainable produce to more communities nationwide. Its lineup of fresh, ready-to-eat greens, from classic mixes to crunchy blends and crunch kits, is now available in over 6,400 retail stores across the Central, Eastern, and Southwest regions of the U.S.