Fresh Direct Produce promotes president to CEO

Fresh Direct Produce Ltd. appoints Adri De Wet to Chief Executive Officer, a promotion from group president.

Press Release
April 30, 2026

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Fresh Direct Produce Ltd. BB #:169826 Vancouver, BC, announces the appointment of Adri De Wet as Chief Executive Officer.

De Wet has served as group president.

The company said in a LinkedIn post:

“Adri has been an integral leader within the organization and brings a strong strategic vision to our expanding group of companies. Her leadership has been instrumental in strengthening our market position, deepening customer and supplier partnerships, and advancing key growth initiatives – including recent acquisitions.

“As we continue to scale our operations and integrate newly acquired businesses, Adri’s leadership will further support our mission to deliver exceptional service, quality, and value to our partners nationwide. Her appointment marks an exciting next chapter as we expand our national footprint, invest in innovation, and advance our commitment to building the leading specialty produce platform in North America.

“We congratulate Adri on this well-deserved appointment and look forward to an exciting period of growth ahead.”

About FDPG
The FDP Group, which includes Fresh Direct Produce Ltd., Emperor Specialty Foods Ltd., Islands West Produce Ltd, and Yen Bros Ltd., is one of Canada’s premier fresh produce distributors with locations in Vancouver, Calgary, Edmonton, and Victoria. The Group serves grocery retailers and food service customers across Canada with over 2,000 produce items that are sourced from over 36 countries and over 2,400 non-produce items.

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