Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Freeze in desert region to affect lettuce quality
Markon Cooperative BB #:123315 released this desert region crop report January 13, 2025: Please click here to view a Markon Live from the Fields video regarding the Arizona/California...

Markon Cooperative BB #:123315 released this desert region crop report January 13, 2025:
Please click here to view a Markon Live from the Fields video regarding the Arizona/California desert region’s most significant cold snap of the winter season so far.
• Widespread, moderate-to-heavy lettuce ice is expected throughout this entire week in all Arizona and California desert growing areas
• Harvesting delays of three to four hours are being reported; loading delays can also be expected
• This significant freeze event will have lasting effects on the quality of many desert row crop items
• Lettuces and tender leaf items are the most susceptible to freeze-related quality and shelf-life challenges
• Apart from quality, plant growth will also be affected as ground temperatures decrease this week
• Markon inspectors are monitoring conditions and will update further as needed
Please contact your Markon Account Manager for further information.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Earthbound Farm launches ‘From Earth to You’ campaign
Earthbound Farm introduces a new multi-million dollar advertising campaign designed to help grow the organic salad category.
Stemilt spotlights Granny Smith apples for summer sales
With supplies tightening on key apple varieties like Honeycrisp and organics, Stemilt Growers highlights Granny Smith.
Eagle Eye Produce acquires Baker & Murakami Produce
Eagle Eye Produce acquires onion packing facilities previously operated by Baker & Murakami Produce Company in Ontario, Oregon.
USDA restricts seven PACA violators – April 28, 2025
USDA has imposed sanctions on seven produce businesses for failing to meet contractual obligations to the sellers of produce under PACA.
Industry expert launches Fresh Endeavors Consulting
Fresh Endeavors Consulting, founded by industry veteran Garland Perkins, is proud to announce its official launch.
USDA highlights border security, Mexico negotiations in first 100 days of Trump administration
USDA Secretary Rollins says she has been at the negotiating table tirelessly advocating for American agriculture.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved