FPAA opens registration for SWIPE 2026

July 17, 2025 TUCSON, AZ – Ready to heat up your business game under the Arizona sun? Registration is now open for SWIPE 2026 taking place January 22-24, 2026, in Tucson, Arizona.

“There’s nothing like the energy at SWIPE. It’s where business gets done, ideas get exchanged, and relationships that drive real growth are built,” says Raquel Espinoza from Produce House, Chairwoman of the FPAA.

The Southwest International Produce Expo (SWIPE) is produced by the Fresh Produce Association of the Americas BB #:144354 and held at the stunning JW Marriott Starr Pass Resort & Spa in Tucson. This is where the boldest and brightest in fresh produce gather for an exhibitor trade show like no other. From hot-topic educational sessions to a buzzing exhibitor floor, SWIPE is your ticket to take center stage in the Southwest produce scene.

During the educational sessions, attendees will hear from retail and food service buyers on the latest trends in the industry, issues impacting buyer/seller relationships, and more. Talk to the experts about the latest in trade and supply chains.

SWIPE 2026 is also home to the 56th annual Desert Golf Classic golf tournament. Held on Thursday, January 22, this event is the premier spot to do business while on the green.

“Out on the course, the walls come down and real connections happen. That’s what makes the Desert Golf Classic such a great kickoff to SWIPE 2026,” says Kyle McGrath of Tricar Sales. “The Desert Golf Classic gives attendees a relaxed, fun setting to build real business relationships.”

Spots are limited for booths and the Desert Golf Classic, and they are moving fast. Visit www.SWIPEexpo.com to learn more about exhibiting, attending and golfing at SWIPE 2026. See you in Tucson!

About SWIPE
SWIPE (Southwest International Produce Expo) is the fresh produce industry’s can’t-miss event, designed to inspire innovation, build relationships, and elevate the entire supply chain. Hosted annually by the Fresh Produce Association of the Americas, SWIPE brings together buyers, retailers, and suppliers of fresh produce for an experience that combines fresh thinking with signature Southwest hospitality like no other. Learn more at www.swipeexpo.com.

About the Fresh Produce Association of Americas
Founded in 1944 in Nogales, Arizona, the Fresh Produce Association of the Americas has grown to become one of the most influential agricultural groups in the United States. Today, the FPAA provides a powerful voice for improvement and sustainability by serving the needs of more than 100 North American companies involved in marketing, importing, and distributing fresh produce. Learn more at www.thefpaa.com.

Contacts:
Lance Jungmeyer
Email: lance@freshfrommexico.com
Allison Moore
Email: amoore@freshfrommexico.com