Field tour quick look: Carbon Robotics autonomous LaserWeeder

I knew this would be a hit on social media. I participated in a field tour at the Braga Fresh Family Farms ranch in Soledad, CA, this summer,...

By Pamela Riemenschneider

November 8, 2022

1 minute read

Field tour quick look: Carbon Robotics autonomous LaserWeeder

I knew this would be a hit on social media. I participated in a field tour at the Braga Fresh Family Farms ranch in Soledad, CA, this summer, and captured some footage of Carbon Robotics’ new LaserWeeder in action, so I made sure it was one of my first videos on the new Produce with Pamela TikTok channel.

In the first day, the 1-minute video garnered thousands of views and the numbers continue to go up.

As do the comments, a mixture of skepticism and enthusiasm for the technology. A lot of the negative comments could have been explained in a longer video, but that’s the tradeoff for engagement.

What this experience teaches us, however, is that people are very interested in new ways to solve problems in farming.

@producewithpamela
Laser weeding: a more precise, less labor-intense way to eliminate weeds, especially in leafy greens. #agriculture #agtech #freshproduce
♬ original sound – Produce with Pamela

Pamela Riemenschneider is the Retail Editor for Blue Book Services.