Family Tree Farms promotes two in leadership

Reedley, CA – February 2026 – Family Tree Farms BB #:169364 is pleased to announce the promotion of Leighton Dill to Marketing Director and Jacob Peterson to Research & Development Director, effective January 1, 2026.

Dill has played a key role in advancing Family Tree Farms’ brand strategy, marketing initiatives, and global market presence. Her leadership has strengthened customer partnerships, elevated brand storytelling, and supported the company’s continued growth across domestic and international markets.

With over 10 years in the agricultural industry, Dill brings deep marketing experience gained through overseeing a broad portfolio of agricultural brands across domestic and now international markets.

“I’m honored and grateful for the opportunity to step into this role,” said Dill. “Family Tree Farms represents the values I’ve built my career on, and I look forward to continuing to strengthen our brand, support our growers, and help deliver the most flavorful fruit in the world.”

Doug LaCroix, VP of Sales and Marketing, added: “Leighton’s leadership and strategic mindset have made a lasting impact on our business. This promotion reflects both her contributions and the direction we’re heading as a company.”

Andy Muxlow, Owner of Family Tree Farms, shared: “Leighton brings passion, integrity, and a clear strategic vision to our team. We’re proud to see her step into this role and excited for what’s ahead.”

Peterson has played a central role within Family Tree Farms’ world-class Research & Development Center, where he has worked closely with the team to select and refine proprietary varieties for superior flavor and market performance. He has been instrumental in advancing the company’s varietal development efforts and strengthening the foundation for future genetics programs.

“I’m honored to take on this role and build on the incredible work already underway,” said Peterson. “I am extremely thankful for Eric and his mentorship to me, and I look forward to leading our R&D team as we continue developing fruit that delivers exceptional quality and flavor for our customers and consumers.”

Eric Wuhl, former R&D Director, shared his perspective on passing the baton: “Watching Jacob grow into this role has been one of the most rewarding parts of my time with Family Tree Farms. He’s earned this opportunity through dedication and deep understanding of varietal development. Passing the baton to him feels both personal and exciting — like the future of our genetics work is in capable hands.”

Daniel Jackson, Owner of Family Tree Farms, added: “Jacob brings passion, expertise, and forward thinking to our R&D program. We’re confident his leadership will continue to push boundaries in fruit development and foster innovation that supports our growers and customers.”

Media Contact
Leighton Dill Marketing Director
marketing@familytreefarms.com