Family Tree Farms expands European sales staff

Reedley, CA – July 15, 2025 – Family Tree Farms BB #:169364 is proud to announce the addition of Carla San Martin Burneo as European Commercial Director and Chris Taylor as Head of UK Commercial to its growing UK and European sales team.

Andy Muxlow, owner of Family Tree Farms, shared: “We’re excited to welcome Carla and Chris to our international team. Their experience in the berry category and fresh produce industry makes them the perfect fit as we continue our mission to deliver premium blueberries to top retailers across Europe and the UK.”

Chris Taylor brings over 21 years of experience in retail and produce. He began his career at HJ Heinz in London, later running a strategic consultancy before moving into fresh produce. He served as Head of Citrus UK at Muñoz, followed by five years at Angus Soft Fruits as Head of Commercial for strawberries, blueberries, raspberries, and blackberries.

“I’m absolutely thrilled to join Family Tree Farms and be part of such an exciting period of growth alongside incredible growers and partners,” said Taylor.

Carla San Martin Burneo brings 17 years of produce expertise, starting with asparagus, avocados, and grapes, then focusing on berries in 2016 with El Grupo Rocio. She later joined Hortifrut in Peru and moved to the Netherlands in 2019 to lead their commercial efforts in Northern Europe for blueberries and raspberries.

“I’m excited to join Family Tree Farms and support the growth of flavorful berries across this dynamic diverse market,” said San Martin Burneo.

Doug LaCroix, Director of Sales and Marketing, added: “The addition of Carla and Chris has brought significant industry expertise and energy to our team. We’re grateful to have them as part of the Family Tree Farms family, representing The World’s Most Flavorful Fruit with excellence and passion across our European retail partnerships.”

Media Contact:
Leighton Dill
Marketing Manager
marketing@familytreefarms.com