Edible Garden expands herb program with Target for holiday season
The program is designed to meet increased consumer demand for fresh herbs during one of the most important selling periods for the category.
BELVIDERE, NJ, Aug. 27, 2026 (GLOBE NEWSWIRE) — Edible Garden AG Incorporated BB #:330199, a leader in controlled environment agriculture (CEA), organic and sustainable produce, and developer of the Zero-Waste Inspired mission and Farm-to-Formula platform today announced that it has been awarded an expanded fresh herb program with Target for the upcoming Thanksgiving through New Year holiday season.
The program is designed to meet increased consumer demand for fresh herbs during one of the most important selling periods of the year for the category. Holiday cooking typically drives increased demand for many of Edible Garden’s core fresh herb offerings, including rosemary, sage, thyme, parsley, and poultry-blend herbs. Edible Garden is working closely with Target on the program across product assortment, production planning, packaging, merchandising, logistics, and replenishment, with preparations already underway for the holiday season.
To support the program, Edible Garden plans to leverage its vertically integrated production facilities, strategically located contract grower network, advanced demand-planning capabilities, and proprietary GreenThumb 2.0 technology. By coordinating production and distribution more closely with anticipated retail demand, the Company’s platform is designed to support product freshness and availability while providing the flexibility and dependable fulfillment required during periods of elevated demand.
“This award represents an important expansion of our longstanding relationship with Target and reflects the confidence one of the world’s largest retailers has placed in Edible Garden’s ability to execute during the most demanding period of the fresh herb calendar,” said Jim Kras, Chief Executive Officer of Edible Garden.
“Successfully supporting holiday demand at this scale requires months of coordinated planning across production, packaging, logistics, and replenishment, and our fulfillment rate of more than 98% during last year’s Thanksgiving period demonstrates our ability to perform when demand is at its highest. We believe this expanded program validates the investments we have made in our production platform, distribution network, and GreenThumb technology, while providing an opportunity to deepen our relationship with Target, drive greater volume through our growing network, and further establish Edible Garden as a trusted supply-chain partner to major retailers.”
Edible Garden’s GreenThumb 2.0 platform, together with its network of Company-operated facilities and strategically located contract growers, is designed to more closely align production with anticipated retail demand. This data-driven, localized approach supports the Company’s Zero-Waste Inspired strategy by helping maintain product freshness and availability while reducing food miles, excess inventory, and shrink throughout the supply chain.
ABOUT EDIBLE GARDEN
Edible Garden AG Incorporated is a leader in controlled environment agriculture (CEA), delivering organic, better-for-you, sustainable produce and products through its Zero-Waste Inspired next-generation farming model. Available in over 6,000 retail locations across the United States, Caribbean, and South America, Edible Garden is at the forefront of the CEA and sustainability technology movement, distinguished by its advanced safety-in-farming protocols, sustainable packaging, patented GreenThumb software, and innovative Self-Watering in-store displays. The Company operates state-of-the-art, vertically integrated greenhouses and processing facilities, including Edible Garden Heartland in Grand Rapids, Michigan; Edible Garden Prairie Hills in Webster City, Iowa; and its headquarters at Edible Garden Belvidere in New Jersey. It also partners with a network of contract growers strategically located near major U.S. markets to ensure freshness and reduce environmental impact. The Company is also expanding its Prairie Hills facility in Webster City, Iowa, into a dedicated ready-to-drink (RTD) clean nutrition manufacturing hub, supporting its Farm-to-Formula strategy and its transformation into higher-margin, shelf-stable nutrition categories.
Edible Garden’s proprietary GreenThumb 2.0 software—protected by U.S. Patents US 11,158,006 B1, US 11,410,249 B2, and US 11,830,088 B2—optimizes vertical and traditional greenhouse growing conditions while aiming to reduce food miles. Its patented Self-Watering display (U.S. Patent No. D1,010,365) is designed to extend plant shelf life and elevate in-store presentation. In addition to its core CEA operations, Edible Garden owns three patents in advanced aquaculture technologies: a closed-loop shrimp farming system (US 6,615,767 B1), a modular recirculating aquaculture setup with automated water treatment and feeding (US 10,163,199 B2), and a sensor-driven ammonia control method utilizing electrolytic chlorine generation (US 11,297,809 B1).
The Company has been recognized as a FoodTech 500 firm by Forward Fooding, is a multi-year participant in Walmart’s Project Gigaton and a Giga Guru designee and has received NRG’s Excellence in Energy Award for its commitment to measurable environmental performance and energy stewardship. Edible Garden also develops and markets a growing line of nutrition and specialty food products, including Vitamin Way and Vitamin Whey—plant and whey protein powders—and Kick. Sports Nutrition, a premium performance line for health-conscious athletes seeking cleaner, better-for-you options. The Company’s offerings further include fresh, sustainable condiments such as Pulp fermented gourmet and chili-based sauces, as well as Pickle Party, a collection of fermented fresh pickles and krauts.
