Classic Fruit adds two sales veterans

July 27, 2026 Deerfield Beach, FL/Fresno, CA – As Classic Fruit BB #:194271 celebrates its 20^th anniversary and with domestic melon season in full swing, the company has strengthened its team with the addition of two seasoned produce industry veterans, Mike Geisler and BJ Milligan.

Bringing decades of combined experience and deep industry relationships, their appointments reflect Classic Fruit’s continued investment in experienced leaders to support the company’s long-term growth and deliver exceptional value to its customers.

Following the official merger with Westside Produce earlier this year, these strategic hires further reinforce Classic Fruit’s position as a trusted supplier of premium melons and its commitment to building a stronger future for its growers, partners, and customers.

“I am thrilled to work alongside a talented team of produce professionals who have worked together for over 30 years, and I believe my experience fits well with their environment,” comments BJ Milligan, joining the Sales Team at Classic Fruit. “I look forward to supporting the long-term partnerships and growth with customers and growers they have built. As a family-owned, industry-leading melon company, they offer not only for me to continue growing my career, but they also prioritize high-quality, sustainable produce, innovation, and customer service. I believe those are the characteristics that make a produce company successful.”

Mike Geisler, who also will be joining the Sales Team, said he looks forward to leveraging his decades of industry experience to strengthen customer relationships and help deliver the exceptional quality and service that define Classic Fruit. “I’m excited to join Classic Fruit Company and bring the experience I’ve gained throughout my career to a team that shares my passion for quality and customer service,” he adds. “After many years in the melon industry, what continues to excite me is the opportunity to build strong customer relationships and contribute to a company that values quality and service.”

Their combined expertise will further enhance Classic Fruit Company’s ability to deliver high quality melons, dependable supply, and the exceptional service customers have come to expect. According to company leadership, the appointments represent another important milestone in the company’s continued investment in people, relationships, and long-term excellence.

“Classic Fruit is growth focused, and we have a plan in place to grow in the right way,” comments Garrett Patricio, COO at Classic Fruit. “It begins with taking care of our customers, growers, and employees. Mike and BJ will be catalysts in our efforts to achieve the targets we have set.”

For VP of Sales Tom Ferguson, welcoming Mike Geisler and BJ Milligan to the Classic Fruit team is more than a strategic hire – it’s the opportunity to work alongside two trusted colleagues and friends he has known and respected for more than two decades.

“I have personally known Mike and BJ for 20+ years so to have the opportunity for them to join our sales team was very exciting,” adds Ferguson. “Each bring a wealth of produce knowledge to our company, complement our existing melon sales group, and bring a vision to expand Classic Fruit’s presence. I look forward to watching Mike and BJ enhance our overall program for many years to come.”

The addition of Milligan and Geisler marks another important milestone in Classic Fruit Company’s continued growth and commitment to investing in the people and partnerships that drive its success. As they continue to build on the momentum following its merger with Westside Produce, Classic Fruit remains focused on delivering exceptional quality, dependable supply, and outstanding service to its customers while expanding opportunities for the future.

For more information on the announcement, please contact one of our offices below:

Florida – (954) 426-0775

Fresno – (559) 271-9200

Firebaugh – (559) 659-3904