Chiquita shared the Journey Behind the Blue Sticker at IFPA

Orlando, FL – October 29, 2026 – Chiquita BB #:124486 brought the story behind its iconic Blue Sticker to life at the International Fresh Produce Association (IFPA) Trade Show in Orlando, on October 14-16.

Attendees were able to follow Chiquita bananas from Latin America’s tropical farms, across the ocean and through ripening to the produce aisle, and, finally, the table.

At booth #2243, fresh produce professionals had the opportunity to meet the teams behind every Chiquita banana. From exceptional quality and a carefully managed supply chain to industry-leading ripening expertise and valuable shopper insights, the experience demonstrated how Chiquita works with its retailer partners to engage shoppers and drive continued growth in the banana category.

“IFPA always gives us an opportunity to bring our customers closer to everything that makes Chiquita unique,” said Andre Quadra, Director of Marketing, Chiquita North America. “Behind every Blue Sticker is an incredible journey made possible by the care, expertise and collaboration of teams across our business. We were excited to share that story with our customers and show how Chiquita can work alongside them to grow the banana category.”

The booth experience walked attendees through each stage of the banana’s journey, highlighting the people, expertise and partnerships behind every Blue Sticker: Born in the Tropics, Carried Across the Ocean, Ripe for Retail Growth, From Our Farms to Table.

Small Change, Big Difference
Attendees also had the opportunity to learn more about Chiquita’s Small Change, Big Difference campaign from Miss Chiquita herself. Throughout October, Chiquita swaps its iconic Blue Sticker for a Pink Sticker, creating a visible reminder for consumers to make time for their health and help bring breast cancer awareness into everyday moments during Breast Cancer Awareness Month.

Throughout the show, Chiquita welcomed customers and industry partners to experience the journey from the Tropics to the table, connect with the Chiquita team and discover what happens Behind the Blue Sticker. For more information on Chiquita Brands, visit www.chiquita.com, and to learn more about Chiquita’s sustainability initiatives, click here.

About Chiquita
Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly providing great-tasting, superior-quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout its business practices under the “Behind the Blue Sticker” initiative.

Chiquita’s iconic Blue Sticker has served as a seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com and follow us on Instagram, TikTok and LinkedIn.

Chiquita is a trademark or registered trademark of Chiquita Brands L.L.C in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Chiquita and its products, visit the company’s website at Chiquita.com.