Chiquita expands ‘Likely the Best Snack Ever’ campaign

Fort Lauderdale, FL – June 11, 2026 – After a standout debut last year, Chiquita Brands International BB #:138475 is entering the next chapter of its “Likely the Best Snack Ever” (LTBSE) campaign—expanding it into an always-on initiative designed to meet consumers wherever, and however, they snack.

Building on last year’s momentum, Chiquita is tapping into a simple idea: snacking today isn’t just about taste, it’s about feeling good. With natural nutritional benefits and a signature sense of fun, bananas continue to stand out as a snack that delivers on both.

“At its core, ‘Likely the Best Snack Ever’ has always been about celebrating what makes Chiquita bananas uniquely irresistible,” said Marco Volpi, CMO at Chiquita. “Now, we’re taking that idea further by showing up in more moments and conversations to prove that Chiquita isn’t just part of snack culture, we’re helping shape it.”

The campaign will kick off in the US with a Fourth of July version that celebrates Chiquita’s long-standing place in American culture. By linking the brand’s heritage dating back to 1870 with one of the nation’s biggest summer holidays, the activation reinforces that Chiquita has been always present in American History.

From busy mornings to game nights and post-workout refuels, Chiquita is reinforcing its role as the go-to snack throughout the day. Chiquita bananas deliver a unique combination of convenience, natural energy and positivity that fits seamlessly into modern routines.

Supporting this expansion, Chiquita is rolling out a global digital media plan, adapted across markets, designed to bring “Likely the Best Snack Ever” to life across screens and audiences. The campaign will feature five long-form campaign videos alongside new short-form content inspired by these films. Tailored creative will speak directly to key audiences, while additional assets will run across Meta platforms to drive frequency, reach and ongoing engagement.

This year, the brand is exploring new spaces to connect with consumers through the activities they care about most. By leaning into high-energy and culturally relevant environments, Chiquita aims to bring the “Likely the Best Snack Ever” experience closer to consumers in engaging ways.

In-store and on-pack, Chiquita will also introduce a new limited-edition sticker collection and retail touchpoints that highlight different benefits and occasions, bringing new personality to shelves and everyday moments.

As snacking habits evolve, Chiquita continues to show that the original grab-and-go snack still leads the way, offering a naturally nutritious and feel-good choice in a world of increasingly complex alternatives, and a strong case for why Chiquita bananas remain likely the best snack ever.

For more information on Chiquita Brands and similar initiatives, visit www.chiquita.com.

About Chiquita Brands International

Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita® the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior-quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the “Behind the Blue Sticker” initiative.

Recognized as a 2025 Good Housekeeping Snack Award winner, this honor underscores Chiquita’s strong emotional connection with consumers and its long-standing reputation for trust and quality. Chiquita’s iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com and follow us on Instagram, TikTok and LinkedIn.

Chiquita is a trademark or registered trademark of Chiquita Brands L.L.C in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Chiquita and its products, visit the company’s website at Chiquita.com.