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General News
Past & Present: The Philly Market
Perfectly situated near the Delaware and Schuylkill Rivers, local farms, highways, railways, and the airport, produce naturally flows in and...
FRESH FORUM Philadelphia
As the PWPM celebrates its seventh birthday, how has this state-of-the art facility changed your business? Ted Kean, III E.W....
Innovation leads to stronger consumption
In the marketplace, flavor reigns supreme. Numerous studies have demonstrated that consumers clearly rank taste as the No.1 attribute when...
Big Hearts: Philly gives back
Every single day, as merchants are busy selling their products to retailers, restaurants, and others throughout the region, a Philabundance...
Solving the produce consumption riddle
Experts agree: more fruits and vegetables make for healthier diets. But in a culture overly fond of salts, fats, and...
Philly market tenants welcome consumers
Unlike some terminal markets, the Philadelphia Wholesale Produce Market (PWPM), is open to the public. Anyone and everyone can park,...
Diversification leads to growth on Philly market
“If my grandfather or father were alive to see the business today,” says Mark Levin, CEO of M. Levin &...
Philly competitors find mutual respect
“All for one and one for all,” best known as the motto in the novel The Three Musketeers, could also...
Canadian E. coli outbreak in romaine lettuce appears to be over
CFIA Release – Update regarding outbreak of E. coli infections linked to romaine lettuce December 24, 2018 – This update reflects...
Applied Technology: Better knowing the consumer
Though many of the latest innovations are tied to suppliers and retailers, the consumer has not been left out of...
Applied Technology: Putting the hyper in local
For some retailers and restaurants, proximity to local food is key—like next door, on the next floor, or on the...
Philly market design allows for growth
Another tenant on the Philadelphia Wholesale Produce Market (PWPM), Paul Giordano & Sons, is legendary for carrying all types of...
Success doesn’t come cheap at Philly market
Like most things in life, the positives are accompanied by a few negatives. At the Philadelphia Wholesale Produce Market (PWPM),...
Applied Technology: AI in the field
Artificial intelligence and machine learning have taken on the challenge of forecasting crops. Problem-solving computer programs based on AI can...
Philadelphia embraces winner status
From the cobblestone streets of colonial Philadelphia to the sophisticated state-of-the-art wholesale market, Philadelphia remains an energetic place to trade...
Market efficiency and safety by design in Philly
“We love this market,” says Filindo Colace, vice president of operations at Ryeco, LLC, of the Philadelphia Wholesale Produce Market...
Raley’s elevates executive to new leadership role
Company Press Release: Raley’s announced the elevation of Deirdre Zimmermann to Chief Customer Experience Officer. Zimmermann has served in an...
Calavo Growers, Inc. announces 2018 fourth quarter and full-year results
FINANCIAL RELEASE – Calavo Growers, Inc. reported fiscal 2018 fourth quarter and full-year operating results. The company, a global avocado-industry leader...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh