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General News
Innovation Showcase Finalists for Viva Fresh
PRESS RELEASE Mission, Texas: April 11, 2019 The second annual Viva Fresh Innovation Showcase is proud to announce the 22...
Taylor Farms acquires Earthbound Farm
Just a few weeks after another big merger in America’s Salad Bowl, Taylor Farms has acquired Earthbound Farm. Taylor Farms...
The Produce Reporter: PMA Fresh Connections Retail
PHILADELPHIA—Greg and Pamela discuss Pamela’s trip to the Produce Marketing Association’s Fresh Connections: Retail event held April 10-11. This is...
Canadian wholesale markets stick to big cities
Much of Canada’s homegrown fruits and vegetables eventually move through one of the country’s wholesale markets. Yet in the True...
Tracking True North trends
In the last year or so, Canadian produce suppliers have noticed plenty of industry trends—some new, others not—from a rise...
Gut health fact vs. fiction
With growing interest in gut health, the fresh produce industry has the perfect opportunity to capitalize on so-called functional foods—foods...
DelFresco Pure goes vertical with CubicFarm
MONTRÉAL—Vertical farms are all over the news as players want to cash in on consumer demand for local fresh produce,...
The New Safe Food for Canadians Regs
On January 15, 2019 new regulations governing the import of fruits and vegetables into Canada went into effect as part...
Comments for Produce Safety Rule due soon
The deadline to submit comments to the Produce Safety Rule draft guidance is April 22. Officially called the “Standards for...
California Avocado Commission begins marketing in West
PRESS RELEASE IRVINE, Calif. (April 10, 2019) – California avocado harvesting is ramping up and the California Avocado Commission (CAC)...
BC Tree Fruits Cooperative announces appointment of new CEO and CFO
BC Tree Fruits Cooperative today announces the appointment of two new senior executives – Mr. Todd McMyn as Chief Executive...
Florida, Mexico still have negotiating to do on tomato agreement
While it looks like we’re closer to an agreement between Mexico and Florida on changes to the 2013 Tomato Suspension...
Canada’s provincial problems mirror the states
Produce growers and suppliers across all of Canada’s provinces faced their fair share of challenges last year, from food safety...
Canadian companies feel food safety concerns
On top of all the other challenges, last year saw exceptional strain related to food safety in Canada. Illnesses related...
Supplements are good but real food is better
Supplement manufacturers have managed to anticipate this gut health consumer trend with huge success. Retail shelves are filled with supplements...
Rebecca Chávez, MPH, joins Equitable Food Initiative as Business Development Manager
WASHINGTON, April 9, 2019 – Equitable Food Initiative is proud to welcome new hire Rebecca Chávez, MPH, to serve as...
National Mango Board’s frozen mango referendum delayed
Orlando, Fla (April 9, 2019) – The U.S. Department of Agriculture (USDA) is conducting an amendment referendum among eligible first...
BC Tree Fruits appoints senior executives
April 9, 2019 KELOWNA, BC – BC Tree Fruits Cooperative today announces the appointment of two new senior executives –...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh