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Breeding raspberries, blackberries for consumer demand
Developing new varieties is a priority for the Washington Red Raspberry Commission, which has invested in three plant breeding programs....
Consumer preferences changes bode well for Salinas Valley
While the variety of fruits and vegetables grown in Salinas Valley has not changed dramatically, there has been a noticeable...
PBH launches Have A Plant consumer campaign
PRESS RELEASE April 23, 2019 – Despite hearing about the health and wellness benefits of fruits and vegetables for decades,...
Kim St George joins Renaissance Food Group
RANCHO CORDOVA, Calif. – Renaissance Food Group (RFG) has announced that Kim St George has joined the company as vice...
ASU analysis suggests tomato prices could go up 85% if the U.S. withdraws from Tomato Suspension Agreement
Nogales, Ariz., April 23, 2019 – American consumers could soon be paying 40 to 85% more for vine-ripened tomatoes, according...
Mushroom Council’s Partnership with Bon Appétit Takes Blended Burger Project to Home Kitchens
Redwood Shores, CA (April 23, 2019) – The annual Blended Burger Project™ initiative will reach a greater number of culinary...
Mexico border crossing delays disrupt markets for mangoes, berries, avocados and more
Delays at the Mexico-U.S. border are starting to increase prices for those along the fresh produce supply chain. What’s more,...
PBH CEO shares keys to ‘Have A Plant’ success
SCOTTSDALE, AZ – Wendy Reinhardt Kapsak said the produce industry should feel confident its new marketing campaign will change consumer...
Strawberry genetics moves category forward
Genetics, of course, play a role in berry sales. Better yields, longer shelf-life, and taste go a long way with...
Building on the Salinas Valley legacy
First made famous by author John Steinbeck in his evocative fiction, the Salinas Valley in Monterey County, CA is more...
Homegrown Organic Farms announces retirement of Senior Account Manager, Fred Berry
Fred Berry, Senior Account Manager for Homegrown Organic Farms, will retire May 31, 2019, after decades of service to the...
Leafy greens marketing agreement adopts new, more stringent food safety practices
Today California leafy greens producers voted to strengthen mandatory food safety practices required on farms. The action is designed to...
Taylor Farms nearly doubles greenhouse gas emissions reductions in 2018
SALINAS, Calif. – April 22, 2019 – Taylor Farms, North America’s leading producer of ready-to-eat healthy fresh foods, celebrates Earth...
Updated website provides tools for countering food safety fears
The redesign of the Alliance for Food and Farming’s safefruitsandveggies.com gives consumers — and more importantly, nutrition professionals — better...
Listeria prompts pea shoot recall
Ottawa, April 19, 2019 – Golden Pearl Mushrooms Ltd. is recalling GPM brand Pea Shoots from the marketplace due to...
Frieda’s plugs Mother’s Day berry cross-promotion with crepes
Los Alamitos, CA (April 2019) – Entice shoppers to celebrate Mother’s Day more memorably this year by adding Frieda’s French...
Berry growers keep eye on competitive forces
While berry growers are hoping for a future that includes mechanical harvesting, they’re also keeping an eye on producers in...
Arizona legislators calls on Commerce to renegotiate Tomato Suspension Agreement
PRESS RELEASE Nogales, AZ — Members of the Arizona Legislature are sending a letter to U.S. Commerce Sec. Wilbur Ross,...
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