Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
General News
2020 Insights: Marketing
Advancements in packaging, logistics, and transportation are helping spur produce marketing efforts and augment supply. This holds true for both...
Miami produce trade is en fuego
Miami may be most famous for its sunshine, steamy temps, beautiful beaches, and vibrant culture, but this sizzling city also...
U.S.-China trade deal delivers some produce wins
The United States and China signed a trade agreement today that should improve access for U.S. fruit and vegetable exporters....
USDA files action against Cruisin’ On Inc., d/b/a The Produce Network and Diamond Produce Wholesalers & Packers Inc.
As part of its efforts to enforce the Perishable Agricultural Commodities Act (PACA) and ensure fair trading practices within the...
Senate easily passes USMCA
The United States Senate passed the United States-Mexico-Canada trade agreement today by a vote of 89-10. The free trade agreement...
2020 Insights: Innovation
The number of fresh produce varieties available at retail is staggering yet still proliferating, with value-added products, packaging sizes, and...
The story of the mother of the navel orange
Every navel orange eaten, shipped, or sold owes its origin to two trees planted in Riverside, CA in 1873. The...
CPMA launches online waste efficiency tool
January 15, 2020 (Ottawa, ON) – The Canadian Produce Marketing Association BB #:153602 has officially launched the CPMA Waste Efficiency...
Superfresh Growers’ orchard update looks at sustainability
The winter season is upon us here in Washington State! Winter is an especially vital time for Washington growers as...
FDA declares E. coli romaine outbreak over
Statement from the Food and Drug Administration January 15, 2020: As of January 15, 2020, the CDC reports that the...
LGMA plans to strengthen food safety requirements as romaine outbreak ends
Today, the U.S. Centers for Disease Control (CDC) and Food and Drug Administration (FDA) declared E. coli outbreaks associated with...
2020 Insights: Private Equity
Private equity interests in the fresh produce industry are just beginning. “There have been many mergers and acquisitions in the...
2020 Insights: A list of recent acquisitions and private equity investments
Here’s a sampling of notable M&A and investment highlights from 2018 and 2019 to go along with the insight: •...
Florida citrus industry projects cautious optimism
Florida citrus presents an extremely different picture from California. In many ways, it is the mirror image of the latter:...
TIPA’s In Bloom plans networking events for women in Texas produce
MISSION, TX—Women in Texas produce have a new networking organization, In Bloom. I talked with April Flowers of Lone Star...
Category Partners promotes research VP
IDAHO FALLS, ID (1.14.20) – Category Partners has announced the promotion of Cara Ammon to senior vice president of research...
California Giant Berry Farms hires CFO
WATSONVILLE, Calif. (Jan. 14, 2020) – Last week California Giant Berry Farms BB #:121061 kicked off the New Year by...
Los Angeles receives first West Coast Chilean fruit vessel of the season
PRESS RELEASE After a 12-day journey from Chile, the first West Coast break bulk vessel of the season, Ice River,...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh