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General News
Target names Supply Chain & Logistics Senior Vice President
Target Corporation announced the hiring of Heath Holtz as senior vice president, field operations. Holtz will oversee Target’s supply chain...
Produce’s growing role in burgers and ice cream
Burgers and ice cream are as American as any cuisine, and they’re as popular as ever. Fresh produce has a...
Trader Joe’s remembers life of founder Joe Coulombe
Trader Joe’s BB #:162286 pays homage to their founder Joe Coulombe, who passed away in Pasadena Friday, February 28th, at...
The Fresh Market, Inc. announces Chief Executive Officer
The Fresh Market, Inc. BB #:155863 announced that its Board of Directors has appointed Jason Potter as Chief Executive Officer (CEO),...
PMA brings The Joy of Fresh™ to Austin’s SXSW
The Produce Marketing Association will return to SXSW again this year as a part of the organization’s ongoing work to...
Rio Grande Valley: Bi-national marketplace
By anybody’s definition, Texas is big, occupying more than 268,000 square miles. It takes nearly 14 hours to drive across...
The Produce Reporter Week in Review – February 28, 2020
Pamela checks in from Southern Exposure in Tampa, FL, while Greg has returned from his trip to San Diego for...
Rio Grande Valley’s small grocers fight for space
While H-E-B and Walmart continue to prove they can fulfill most Rio Grande Valley customers’ shopping lists, other outlets are...
NGA: How to attract the millennial shopper
SAN DIEGO — When retailers envision their organic customer, they should envision a millennial. That’s because millennial generation shoppers make...
FDA says sprout outbreak linked to Jimmy John’s has expanded
Statement from the Food and Drug Administration February 26, 2020: FDA, along with CDC and state and local partners, are...
Giant Food Stores introduces new name and modern logos
Building on its proud heritage, GIANT Food Stores BB #:103652 announced a new company name, The GIANT Company, highlighting the...
NGA: The pros of an in-house fresh-cut program
SAN DIEGO – A retailer’s decision to switch to an in-house fresh-cut produce program can be a tough one. While...
Bridges Produce grower Rico Farm opens BioFactory
PRESS RELEASE February 20th was a historic day for the Tapia family, who own and manage Rico Farms, as they...
SmartWash Solutions training helps with food safety and FSMA compliance
SALINAS, CA (February 26, 2020) — The Food Safety Modernization Act (FSMA) identifies water as one of the largest contributors...
USDA determines individuals not responsibly connected to California violator
The U.S. Department of Agriculture (USDA) has determined that D2 Doll Partnership, Kris Langley and Jim Langley were not responsibly...
Rio Grande Valley retail caters to Hispanic consumer
Unlike the major metropolitan centers in Texas, the Rio Grande Valley does not enjoy as much diversity. Randy Berry, president...
Apeel Sciences targets foodservice expansion
SANTA BARBARA, CALIF. (February 26, 2020)—Apeel Sciences BB #:345580, a World Economic Forum Technology Pioneer and one of TIME Magazine’s...
FDA to Jimmy John’s: Seven years of outbreaks is too much
FDA NOTICE: Today the U.S. Food and Drug Administration posted a warning letter issued to Jimmy John’s Franchise LLC for engaging in...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh