Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
General News
Asparagus market regains strength
Stronger pricing has returned to the asparagus market, as volume has had a more dramatic drop. Mexican asparagus had a...
Watermelon Board boosts efforts to increase consumer demand
PRESS RELEASE: Winter Springs, FL — April 21, 2020 — The National Watermelon Promotion Board BB #:153670 is realigning resources...
USDA to buy $3 billion in ag products
From the USDA’s Agricultural Marketing Service April 19, 2020: As part of President Trump and Secretary Perdue’s April 17th announcement...
LA wholesalers adjust to new normal
With California’s foodservice industry and overall economy nowhere near returning to normal, produce companies at the Los Angeles Wholesale Produce...
Pandemic strangles strong cantaloupe season
Imported cantaloupes saw strong volumes and a rising market until a mid-March crash caused by the COVID-19 pandemic. Prices seem...
PBH begins ‘Food Rooted In A Better Mood’ campaign
April 20, 2020 – The Produce for Better Health Foundation BB #:157162 is excited to unveil “Food Rooted In A...
Mike O’Brien to retire from Monterey Mushrooms, successor named
WATSONVILLE, CA | After a long career in the produce business Mike O’Brien, vice president of sales and marketing at...
Organic Produce Summit 2020 cancelled because of pandemic
(Monterey, CA – April 20, 2020) – The 2020 Organic Produce Summit (OPS) BB #:348436, bringing together producers and buyers...
Stronger retail purchase trend may stick around
Consumer purchase trends at retail during stay-at-home orders will likely become longer food buying trends after some restrictions are lifted....
Church Brothers promotes two
SALINAS, Calif. – April 16, 2020 – Church Brothers Farms BB #:161800 recently promoted two employees. Jeff Church is now...
The Produce Reporter Week in Review – April 17, 2020
Pamela and Greg discuss business closures amid COVID-19, starting with the first big bankruptcy we’ve seen so far. Pamela has...
Onion, potato struggles see no end
Onion and potato markets continue to struggle with too much product and not enough outlets. While more of both are...
Good Foods supports No Kid Hungry
PLEASANT PRAIRIE, Wis. (April 16, 2020) – Good Foods, a category leader of dips and good-for-you products, announces a $25,000...
School Nutrition Association and United Fresh Produce Association Partner to assist schools with produce needs
PRESS RELEASE: Arlington, VA (April 16, 2020) – The national, non-profit School Nutrition Association (SNA), representing school nutrition professionals, and...
Produce for Kids pairs with Feeding America on fundraising initiative
PRESS RELEASE: ORLANDO, Fla. (April 16, 2020) – Produce for Kids has provided more than 12 million meals* to families in...
Good food safety can’t be a competitive disadvantage
A good food safety plan means more than just being able to check the appropriate boxes on a food safety...
Twin River rebrands berry products
PRESS RELEASE: CHICAGO, IL– April 14, 2020 — Produce Alliance, LLC and their charity arm, the Produce Alliance Foundation and distributors...
Bell Pepper volume crashes to meet fading demand
Bell pepper prices dropped in half after the mid-March stay-at-home orders forced restaurants and institutions to close and consumers shifted...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh