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General News
Oppy’s Orchard View cherries move from California to Northwest
As the summer beckons, Oppy BB #:116424 is excited to bring the highly-anticipated Orchard View cherry brand to eager domestic...
Dan ‘The Produce Man’ Avakian joins FreshXperts
FreshXperts BB #:261158 is excited to announce the addition of Dan Avakian, aka “Dan the Produce Man”, to the FreshXperts...
Markon Crop Report: Fruits offer some value
Now that we’re in June, it’s time to anticipate stone fruit season, although it’s still a little early for heavy...
Produce leaders look to the future at United Fresh Live! closing session
WASHINGTON, D.C. (May 29, 2020) – The chief staff and elected officers of five leading produce associations will join together...
Good Foods announces new hire and promotion
PLEASANT PRAIRIE, Wis. (June 1, 2020) – Good Foods BB #:326876, a category leader of plant based dips and good-for-you...
Remembering WGA’s Tommy O
From Western Growers BB #:144734: With heavy hearts, we share the sad news of the passing of Tom Oliveri, who...
Produce leaders meet with USDA on food box program
From Tom Stenzel, CEO & President, United Fresh Produce Association BB #:145458, and Cathy Burns, CEO, Produce Marketing Association BB #:153708...
Viva Fresh’s Clean Eating Challenge reveals big success, weight loss
Mission, Texas; May 28, 2020 — Not everything has thrived in the midst of a pandemic but the Viva Fresh...
Church Brothers Farms introduces Tuscan Tender Leaves
SALINAS, Calif. – May 28, 2020 – Church Brothers Farms BB #:161800 is celebrating National Salad Month with the release...
The Produce Reporter Week in Review: May 29, 2020
Greg and Pamela discuss the latest in the USDA’s Farmers to Families Food Box program, including one contested contract winner...
Green bean volume to show seasonal rise
Green bean volumes had lagged behind the past few seasons, but May is seeing greater supplies and an accompanying drop...
Cucumber market sees price surge, then normalcy
The cucumber market in 2020 looks very similar to the past two years. It saw a price surge about the...
United Fresh offers digital Cornell Executive Leadership certificate program
In conjunction with United Fresh Live the United Fresh Produce Association BB #:145458 has added Cornell University Executive Education course,...
USDA restricts four PACA violators in Illinois and Texas
WASHINGTON, May 28, 2020 – As part of its efforts to enforce the Perishable Agricultural Commodities Act (PACA) and ensure...
Envy volumes up 35%, Jazz up 13%
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to...
Safety at work on California strawberry Farms
WATSONVILLE, CA (May 27, 2020) – A new video produced by the California Strawberry Commission BB #:153596 highlights how strawberry...
Castellini selects Blue Yonder for warehousing system
SCOTTSDALE, AZ- Consumers continue to demand increased freshness and availability from produce suppliers whether it be their local grocer, restaurant,...
Homegrown Organic Farms earns EFI Certification for Stone Fruit
Porterville, CA, (May 26, 2020) Homegrown Organic Farms BB #:161459 is pleased to announce its certification from Equitable Food Initiative...
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh