General News

Oppy’s Orchard View cherries move from California to Northwest

As the summer beckons, Oppy BB #:116424 is excited to bring the highly-anticipated Orchard View cherry brand to eager domestic...

5 years ago 4 minute read

Dan ‘The Produce Man’ Avakian joins FreshXperts

FreshXperts BB #:261158 is excited to announce the addition of Dan Avakian, aka “Dan the Produce Man”, to the FreshXperts...

5 years ago 2 minute read

Markon Crop Report: Fruits offer some value

Now that we’re in June, it’s time to anticipate stone fruit season, although it’s still a little early for heavy...

5 years ago 4 minute read

Produce leaders look to the future at United Fresh Live! closing session

WASHINGTON, D.C. (May 29, 2020) – The chief staff and elected officers of five leading produce associations will join together...

5 years ago 4 minute read

Good Foods announces new hire and promotion

PLEASANT PRAIRIE, Wis. (June 1, 2020) – Good Foods BB #:326876, a category leader of plant based dips and good-for-you...

5 years ago 2 minute read

Remembering WGA’s Tommy O

From Western Growers BB #:144734: With heavy hearts, we share the sad news of the passing of Tom Oliveri, who...

5 years ago 3 minute read

Produce leaders meet with USDA on food box program

From Tom Stenzel, CEO & President, United Fresh Produce Association BB #:145458, and Cathy Burns, CEO, Produce Marketing Association BB #:153708...

5 years ago 3 minute read

Viva Fresh’s Clean Eating Challenge reveals big success, weight loss

Mission, Texas; May 28, 2020 — Not everything has thrived in the midst of a pandemic but the Viva Fresh...

5 years ago 6 minute read

Church Brothers Farms introduces Tuscan Tender Leaves

SALINAS, Calif. – May 28, 2020 – Church Brothers Farms BB #:161800 is celebrating National Salad Month with the release...

5 years ago 3 minute read

The Produce Reporter Week in Review: May 29, 2020

Greg and Pamela discuss the latest in the USDA’s Farmers to Families Food Box program, including one contested contract winner...

5 years ago 1 minute read

Green bean volume to show seasonal rise

Green bean volumes had lagged behind the past few seasons, but May is seeing greater supplies and an accompanying drop...

5 years ago 3 minute read

Cucumber market sees price surge, then normalcy

The cucumber market in 2020 looks very similar to the past two years. It saw a price surge about the...

5 years ago 3 minute read

United Fresh offers digital Cornell Executive Leadership certificate program

In conjunction with United Fresh Live the United Fresh Produce Association BB #:145458 has added Cornell University Executive Education course,...

5 years ago 7 minute read

USDA restricts four PACA violators in Illinois and Texas

WASHINGTON, May 28, 2020 – As part of its efforts to enforce the Perishable Agricultural Commodities Act (PACA) and ensure...

5 years ago 4 minute read

Envy volumes up 35%, Jazz up 13%

The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to...

5 years ago 5 minute read

Safety at work on California strawberry Farms

WATSONVILLE, CA (May 27, 2020) – A new video produced by the California Strawberry Commission BB #:153596 highlights how strawberry...

5 years ago 3 minute read

Castellini selects Blue Yonder for warehousing system

SCOTTSDALE, AZ- Consumers continue to demand increased freshness and availability from produce suppliers whether it be their local grocer, restaurant,...

5 years ago 6 minute read

Homegrown Organic Farms earns EFI Certification for Stone Fruit

Porterville, CA, (May 26, 2020) Homegrown Organic Farms BB #:161459 is pleased to announce its certification from Equitable Food Initiative...

5 years ago 4 minute read

Hear from our customers

Fruits Et Legumes Gaetan Bono Inc.

Gaetan Bono Achieves Good ROI with Blue Book Advertising

Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Tony Bono-min

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh

I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh

Subscribe to our newsletter